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| Introduction
Service Strategy
SWOT Analysis
Success Factors
Porter s 5forces
Conclusion
content
Mission
Google’s mission is to organize the world‘s information and make it universally
accessible and useful
Quick facts
What’s a Google
Googol is the mathematical term for a 1 followed by 100 zeros.
Google s play on the term reflects the company s mission to orga.. |
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| 1. Situation Analysis
2. Target Analysis
3. Objective
4. Concept Key message
5. Strategy Tactic
6. Time schedule
7. Evaluation
CONTENTS
Our assignment
To make people come back to pencils
and to boost pencil sales
Situation Analysis
Own investigation
Q. What kind of writing tools do you use most
400 years ago,
pencil was born
19th, Appearance mechanic pencil
and fountain.. |
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| Namyang’s coffee mix market access
For a long time ‘Dongsuh’ Foods and Nestle have been kept
their monopoly on coffee mix market.
Recently, ‘Namyang’ advance into the coffee mix market
implies that the large food companies enter into coffee
market. it takes a food industry official s eye.
We will analyze diversification of Namyang in coffee mix market, based on t.. |
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| Managerial Accounting Olympus Case
Contents
1. Evaluate Olympus’ current strategy
3. Why did the firm shift the responsibility of product planning from R D
to marketing
2. What changes would you make to the firm’s current target cost system
and strategy
4. Evaluate the firm’s decision to place multiple products in each price point.
5. How important are profit(P), quality(Q.. |
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| 스타마케팅 성공사례,실패사례
Contents
01. Introduction
Introduction
Part 1
Advertising
Advertising is a form of communication used to encourage or persuade an audience to continue or take some new action
[Definition]
광고
CONCEPT
Harmony -] advertising effect
Introduction
Part 1
When Advertising models and advertising products make a harmony, The effect of advertising is be.. |
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콜드스톤마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot, ( 28Pages ) |
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| Cold Stone Creamery
Contents
1. Introduction
2. Environmental Analysis
3. Marketing Mix(4P) Analysis
4.STP(Segmentation, Targeting, Positioning) Analysis
5.Research Analysis
6. Recommended marketing program
1. Introduction
Introduction-Cold Stone Creamery’s Background
[Susan Sutherland Donald]
Cold Stone Creamery was founded in 1988 by Don and Susan Sutherland in Tempe.. |
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| 이어폰의 밀폐도와 음량이 청각 언어과제수행에 미치는 영향
The Study on Sound Subject Accomplishment
by Earphone sealed Volume
Abstract
This study was aimed to understand the effects of earphone sealed and volume on while do Sound Subject Accomplishment. we make a some hypothesis. Because unearth, this variable are connect occur hard of hearing. setting up six subjects were .. |
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| M.A.C의 서비스 마케팅
차 례
M.A.C의 소개
STP 분석
M.A.C의 서비스마케팅
- No Ads.
- 백 투 맥 프로그램
MAKE-UP
ART
COSMETICS
1. M.A.C의 소개
1984년 캐나다에서 메이크업 아티스트들을 위한 전문 메이크업 브랜드로 탄생
한정적인 색감만 존재하는 현실이 안타까워 다양한 색상을 개발.
1998 에스티 로더 그룹에 인수합병.
1999 12월 한국 압구정에 첫 MAC STUDIO오픈
All Ranges, All Sexes, All.. |
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| Case study of Turkey
Turkey! Here we go!!
About Turkey
Country: Republic of Turkey
Capital city: Ankara
Location: Near Greek, Iran, Iraq and Black sea
People: Around 74,709 thousands
Religion: Islam(more than 98%)
Language: Turkey, Arabic
Climate: Mediterranean climate, an island
Political: parliamentary government
Introduction of Turkey
Close from Europe.
Work force- Inexpen.. |
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맥카페_마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p ( 50Pages ) |
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| [Principle of marketing class]
Mc cafe’
Marketing plan
Contents
Executive summary
Mc cafe in Korea was launched in 2009
Mc cafe in America and Europe make big success.
But unlike this case, Mc cafe in Korea made only a little progress.
Executive summary
And, actually the favor is not different with the competitor.
Current
Marketing Situation
Market description
product revie.. |
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| 올해도 2000만명 이상 연례 국별 경쟁력 평가에서 미국이 1위를 차지했다.
The United States America occupied 1 rank in yearly department competitive power assessment more than twenty million people on this year.
무엇이 미국은 이렇게 강하게 만드는가
What makes the United States America so strongly
무엇이 미국 경제의 원천인가
What is resource of United States America economy
미.. |
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| Impacts of PB goods in Big-Mart
Contents
Positive effects of PB goods
Side effects of PB goods
Survey about PB goods
4235
Conclusion
1.Introduction of PB goods
PB product is a product which a major distributer focuses on tastes of customers and harmony with its intention of shop to make exclusively, is called as store brand or private brand.
PB (Private Brand)
1.Introducti.. |
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마케팅사례,신라면블랙,산라면마케팅,농심신라면,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p ( 31Pages ) |
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| 신라면 블랙
Index
- Introduction of NONGSHIM 신라면블랙
- Feature of 라면 industry
Market analysis
SWOT analysis
STP strategy
4P strategy
Problems (Failure factors)
Successful Competitor
Intro
NONGSHIM
NONGSHIM is Korean
famous food maker
신라면 블랙 is the premium product which contain cow bone.
- Low profit margin
- Fixed market
- substitutional goods
Low profit.. |
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르카프-스포츠마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p ( 14Pages ) |
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| 5-Year Marketing Plan
-Anytime Sports, Lecaf-
1. Executive Summary
Lecaf is a Korean sportswear company. They make pretty good quality sportswear, and probably rank among the top few Korean sportswear brands. It is subsidiary of Hwaseung which is one of the best 10 Korean corporations. Hwaseung was OEM partener of Nike and Reebok in 1980s. Lecaf was launched as Nike beca.. |
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| LICENSE AGREEMENT
WHEREAS, XYZ has been engaged mainly in the design, manufacture and sale of electric cables and industrial machineries and equipment, and WHEREAS, ABC is willing to grant and render such license and technical assistance to XYZ ;
NOW, THEREFORE, in consideration of the aforesaid premises and mutual covenants herein contained, and intending to be legally b.. |
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