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대형마트 PB상품 (영문판),PB상품,PB
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Impacts of PB goods in Big-Mart
Contents
Positive effects of PB goods
Side effects of PB goods
Survey about PB goods
4235
Conclusion
1.Introduction of PB goods
PB product is a product which a major distributer focuses on tastes of customers and harmony with its intention of shop to make exclusively, is called as store brand or private brand.
PB (Private Brand)
1.Introduction of PB goods
NB opposite concept with PB means a product developed by major brand.
It provide customers with
independent name, mark,
quality of its brand.
So it is well-known and get
high reliability of public.
NB (National Brand)
GB: Aim at reducing cost from manufacture to packing
SB: Projecting developing PB
PB: more qualified than NB by packing and quality
Private Brand
GB
Generic
Brand
Classification of way of developing brand
Domestid
developing
PB
Classification by grade
SB
Store
Brand
PB
Premium
Brand
Overseas
developing
PB
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[현황과전망] 대형마트의 과거, 현재 그리고 미.. |
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[PB제품]PB상품시장의 성장과 향후전망 PPT자료 |
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[PB제품]PB상품시장의 성장과 향후전망 보고서 |
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PB상품,마케팅,브랜드,브랜드마케팅,기업,서비.. |
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대형마트의 PB상품 |
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이마트성공전략,이마트마케팅전략,이마트기업분.. |
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이마트와월마트,PB마케팅,PB마케팅,브랜드마케.. |
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롯데마트 기업분석과 경영전략분석및 롯데마트 .. |
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롯데마트 기업 SWOT분석과 롯데마트 경영전략,.. |
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Accounting,Starwood,Marriott,여행상품패키지,.. |
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유통관리 |
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[ 이마트 마케팅사례연구 PPT ] EAMRT 이마트 .. |
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롯데마트의성공전략,롯데마트,롯데마트성공요인.. |
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이랜드기업분석,이랜드마케팅전략,이랜드해외진.. |
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2014.07.11
13페이지
