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대형마트 PB상품 (영문판),PB상품,PB
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Impacts of PB goods in Big-Mart
Contents
Positive effects of PB goods
Side effects of PB goods
Survey about PB goods
4235
Conclusion
1.Introduction of PB goods
PB product is a product which a major distributer focuses on tastes of customers and harmony with its intention of shop to make exclusively, is called as store brand or private brand.
PB (Private Brand)
1.Introduction of PB goods
NB opposite concept with PB means a product developed by major brand.
It provide customers with
independent name, mark,
quality of its brand.
So it is well-known and get
high reliability of public.
NB (National Brand)
GB: Aim at reducing cost from manufacture to packing
SB: Projecting developing PB
PB: more qualified than NB by packing and quality
Private Brand
GB
Generic
Brand
Classification of way of developing brand
Domestid
developing
PB
Classification by grade
SB
Store
Brand
PB
Premium
Brand
Overseas
developing
PB
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2014.07.11
13페이지
