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전체
(검색결과 약 2,810개 중 4페이지)
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| HUMAN RESOURCE MANAGEMENT
CONTENTS
1. Basic Information of STARBUCKS
2. HR Practices
3. Application to the Hospitality Industry
4. Conclusion
Chapter 1. Basic Information of STARBUCKS
International coffee and coffeehouse chain based in Seattle.
The first Starbucks was opened in 1971 by three partners.
Employees : 128,898 (2009)
Revenue : US$ 9.77 Billion (2009.. |
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제품의 개념,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p ( 16Pages ) |
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| Understanding
Marketing
제품의 개념
및 관리
목 차
Product Line Management
제품계열관리란 제품계열 내의 하부제품계열의 다양성을 나타내는 Breadth와 특정 제품 내의 품목의 수를 나타내는 Length를 통하여 각 제품계열에 대한 의사결정을 하는 행위 또는 일련의 과정을 뜻한다.
넓이가 넓다 =
Case 1. 현대자동차
다양
단순
넓다 VS 좁다
하부제품계열 구성이 다양하다
넓이가 좁다 = 하부제품계열 .. |
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이마트 ( 44Pages ) |
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| image marketing of E-Mart
Prologue
Market-oriented mission
Marketing landscape
Marketing orientation
STP strategy
Every Day Low Price
Customer-Oriented
Echo E-mart
STP Strategy
Segmentation
Targeting
Demographic
-30-40대
-Housewives
-Couples having children
Geographic
-city with 150,000 ~ 200,000
-urban area
-place located around apartment complex
Targeting
Psyc.. |
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| Social-Commerce
[COUPANG]
CONTENTS
01 What is social-Commerce
02 About COUPANG
03 MKTG Strategy -4P, SWOT, STP
04 Conclusion
Selling a product at a low price through an internet group purchase.
What is Social Commerence
Notifying the customer of cut-price goods.
Purchase a Sale product by the deadline
Promote the cut-price goods to SNS users.
Using coupon after purchasing
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| E-MART
Introduce
What is the discount store
It means a new retail business conditions
that has about 3,000 square feet of retail
space and sells always at a low price
below a marked price on a price tag that
a manufacturer directed, using a process
of selling goods in large quantities by a
thorough self-service.
What is the background of introducing the discount store
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Marketing_설화수,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p ( 30Pages ) |
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| Sulwhasoo
Contents
Introduction
Environmental Analysis
Marketing Strategy
Marketing Mix Decision
Consumer Response Conclusion
Recommendation
Reference
Introduction
Background Objective
Aging society
Amore Pacific
Interest in appearance
Korean cosmetic market
Creative marketing
strategy
History
AMORE PACIFIC
No.1 cosmetic company
cosmetics and personal care products.. |
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아마존,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p ( 11Pages ) |
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| Introduction
Business Model Canvas
MASS MARKET
MULTI-SIDED PLATFORMS
AUTOMATED
SERVICES
CO-CREATION
COMMUNITIES
AMAZON.COM
NEWNESS
CUSTOMIZATION
LOW PRICE
BRAND TRUST
ACCESSABILITY
CONVENIENCE USABILITY
ASSET SALES
BROKERAGE FEES
SUBSCRIPTION FEES
LENDING FEES
ADVERTISING
INTELLECTUAL
HUMAN
FINANCIAL
PHYSICAL
PLATFORM
/NETWORK
SOFTWARE DEVELOPMENT
PRODUCTION
STRATEGY ALLIA.. |
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| Principle of marketing
1
INDEX
1234567
Trends of Cosmetics Industry
About
Shiseido
SWOT
Analysis
Marketing
Mix
Competitor
Analysis
BCG
matrix
STP analysis
82
Marketing
Strategies
Trends of
4
Trends of Cosmetic industry
1
High added value
Does enterprises producing
commodities for domestic markets
Flexible manufacturing system
Monopolistic competition
Oligopolistic.. |
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| 가격수준에 따른 단일원산지와 복합원산지 패션 제품에 관한
소비자 평가 연구
A Study on Consumer Evaluation of Uni-national and Bi-national Fashion Products by Price Level
황선진*․이윤경**
[목차]
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법
Ⅳ. 결과 및 분석
Ⅴ. 결론
참고문헌
1)
[ Abstract ]
The purpose of this study was to examine the consumer evaluation of uni-national and bi-nation.. |
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| IKEA
마케팅 발표
1. 이케아 IKEA 기업개요
(1) 기업소개
(2) 경영철학
2. 가구산업현황 분석
3. 경쟁자 비교분석 (VS 한샘)
4. 이케아 SWOT분석
(1) Strength
(2) Weakness
(3) Opportunity
(4) Threat
5. 이케아 가치사슬분석
6. 이케아 STP분석
(1) Segmentation
(2) Targeting
(3) Positioning
(4) 포지셔닝맵 (국내)
7. 이케아 마케팅 4P전략
(1) Product
(2) Price
(3) Place
(4) Promotion
8... |
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월마트VS롯데마트,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p ( 27Pages ) |
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| WAL MART VS
LOTTE MART
WAL MART
LOTTE MART
E - MART
WAL MART
VS
LOTTE MART
월마트의 한국시장 진출
이마트의 중국시장 진출
롯데마트의 중국시장 진출
월마트와 롯데마트의 비교
E - MART
LOTTE MART
WAL MART
WAL VS LOTTE
1. 기업 소개
월마트의 사업전략은‘소비자는 보다 싼 가격의 제품을 원하고 있으며,
월마트는 이에 부응하여 항상 싼 가격으로 제품을 공급한다(Every Day Low Price：.. |
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마케팅.마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p ( 29Pages ) |
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| Principle of marketing
1
INDEX
1234567
Trends of Cosmetics Industry
About
Shiseido
SWOT
Analysis
Marketing
Mix
Competitor
Analysis
BCG
matrix
STP analysis
82
Marketing
Strategies
Trends of
4
Trends of Cosmetic industry
1
High added value
Does enterprises producing
commodities for domestic markets
Flexible manufacturing system
Monopolistic competition
Oligopolistic.. |
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| Case study About ‘처음처럼’
C
ONTENTS
Executive Summary
Market Analysis
Swot Analysis
Marketing Strategy
Financial Statement
Production Life Cycle
1. Executive Summary
3
1. Executive Summary: Concept of 처음처럼
2. Market Analysis
2. Market Analysis (1) Consumer Preference
2009
19%~21%
2. Market Analysis (1) Preference
7
2. Market Analysis (2) Market Share
2. Market Analysis.. |
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| COFF
GURUNARU
hat
is
W
INE
EE
W
THE REST!
P
urple
be born in the
sign of nobility
WHY
The
Reason
We
Choose
WHY
The
Reason
We
Choose
SWOT
Analysis
SWOT
1. 24Hours 2. Electronic Outlet
3. Various of Menu 4. No royalty
SWOT
Low Brand Awareness 2. Price
3. Product Awareness 4. Accessibility
SWOT
Increasing preference to wine
Extending Coffee Market
SWOT
Continuously growing comp.. |
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| Walmart의성공사례
1. 서론
* 세계제 1의소매업체Walmart
• 1945년혁신적인할인체인점이새로운소매의개념이며미래의대안이라는확신으로미국소매시장에진출
• 2005년, 1380만명의고객이방문하는세계적인할인매장으로성장
- 매출액: 1890년 10억달러→2008년3,520억달러
- 직원수: 기존의 10배증가→ 2005년 160만명의직원고용
- 매장수: 1890년약 1,400개→ 2008년전세계 6,200여개의
매장보유 (미국내.. |
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