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마케팅전략
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Principle of marketing
1
INDEX
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Trends of Cosmetics Industry
About
Shiseido
SWOT
Analysis
Marketing
Mix
Competitor
Analysis
BCG
matrix
STP analysis
82
Marketing
Strategies
Trends of
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Trends of Cosmetic industry
1
High added value
Does enterprises producing
commodities for domestic markets
Flexible manufacturing system
Monopolistic competition
Oligopolistic market
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Trends of Cosmetic industry
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About Shiseido
2
Shiseido is the one of the world s
leading cosmetics companies.
7
About Shiseido
The fusion of Eastern and Western s intelligence and beauty
Global image creation
Global Shiseido
Graceful aging
Creative advertisement
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About Shiseido
3
Marketing mix
3
Product
Line extension (differentiation strategy) :
Targeting high-end market
= high-end market + low-priced market
diversity of products
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Marketing mix(4P)
3
Price
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[마케팅전략] 마케팅전략의 의의(개념), 시장범.. |
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[마케팅전략] 고객관계 수명주기와 마케팅전략,.. |
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비행선 마케팅전략 |
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기업 마케팅전략(인터넷마케팅, 지역마케팅, 텔.. |
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기업의 마케팅 전략(고객관계관리 마케팅, 구전.. |
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마케팅전략,스타마케팅,감성마케팅,그린마케팅,.. |
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[마케팅관리] 마케팅의 본질, 마케팅조사, 소비.. |
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노출마케팅,노출마케팅전략,노출마케팅사례및분.. |
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마케팅 전략 |
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그린마케팅,그린마케팅전략,그린마케팅사례및분석 |
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글로벌마케팅전략(국내마케팅과의 차이점, 국제.. |
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부동산네트워크마케팅,네트워크마케팅,마케팅전.. |
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인터넷마케팅,온라인마케팅,마케팅전략사례,마.. |
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[경영전략] 기능별 전략(인적자원전략, 생산전.. |
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2013.03.28
29페이지
