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Marketing_설화수,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
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Sulwhasoo
Contents
Introduction
Environmental Analysis
Marketing Strategy
Marketing Mix Decision
Consumer Response Conclusion
Recommendation
Reference
Introduction
Background Objective
Aging society
Amore Pacific
Interest in appearance
Korean cosmetic market
Creative marketing
strategy
History
AMORE PACIFIC
No.1 cosmetic company
cosmetics and personal care products
Expending into China, France, and the US
In 2009, Sales 1,769 billion
Revenue 300.6 billion won.
Sulwhasoo
Oriental ingredient cosmetics
Sales ranking No.1 in Department store
Core Competency
Environmental Analysis
5 Forces Analysis
Market Analysis
1-1 Market Scale
1-2 Marketing Trend
Polarization between major company and minor company
Premium cosmetics and low-priced cosmetics
Various channels
1-3 Customer Needs
Increase in demand for premium and functional cosmetics
Increase in interest in naturalistic skin care
Needs for low-priced cosmetics around Daily Cosmetics
Competitors Analysis
Prestige Cosmetics
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설화수,마케팅,브랜드,브랜드마케팅,기업,서비.. |
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설화수마케팅,마케팅,브랜드,브랜드마케팅,기업.. |
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설화수-마케팅,마케팅,브랜드,브랜드마케팅,기.. |
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설화수 영국시장진출 마케팅전략 제언과 아모레.. |
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아웃도어시장,K2,네파,노스페이스,밀레,마케팅,.. |
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서비스마케팅사례,마케팅,브랜드,브랜드마케팅,.. |
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쿠쿠_마케팅,마케팅,브랜드,브랜드마케팅,기업,.. |
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설화수 글로벌마케팅 SWOT,STP,4P전략분석과 설.. |
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설화수 |
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설화수 마케팅사례연구 ( 설화수 브랜드분석+마.. |
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아모레퍼시픽 설화수 제품분석과 설화수 중국진.. |
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[더페이스샵 vs 설화수 글로벌 마케팅전략 비교.. |
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[경영학] 태평양의 설화수(雪花秀) 마케팅 전략 |
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도브,시장분석,마케팅전략,마케팅,브랜드,브랜.. |
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2013.03.27
30페이지
