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신라면블랙 마케팅전략분석(신라면블랙 실패요인분석,꼬꼬면성공전략과 비교분석) 영문레포트
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신라면 Black.
Nongshim (Company introduction)
Market Analysis
SWOT Analysis
STP Strategy
4P Strategy
Problems (Failure Factors)
꼬꼬면 (Successful Competitor)
Contents
1. Nongshim
Company Philosophy
Nongshim
Contribute to public welfare through better products and services
Vision 2015
Nongshim
Global food company pursuing health and happiness with customers
History
Nongshim
2. Market Analysis
Market Size
Market Analysis
Market Share
Market Analysis
3. SWOT
SWOT
Strengths
brand naming design of packaging
to automate its manufacturing facilities.
3. high image preference
4. passing on old tradition know-how
Weaknesses
1. high price policy
2. rising production cost
SWOT
Opportunities
1. preference of health food
2. business fluctuation in inelastic market
Threats
1. various rival company
2. increasing alternate products →
decreasing sales volumes
3. Being weaken competitiveness in ramen
market
4. releasing imitation of competitor.
4. STP
( Segmentation, Targeting, Positioning)
Segmentation
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혁신제품에 대한 마케팅 사례 분석,성공 사례기.. |
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소비자행동론- 정보 원천의 신뢰성-,꼬꼬면의 .. |
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꼬꼬면 브랜드분석및 마케팅 SWOT,STP,4P 성공.. |
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신라면 블랙의 실패사례,농심 신라면블랙 마케.. |
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꼬꼬면의 시장점유율 확대위한 마케팅전략 방안.. |
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꼬꼬면 성공,마케팅,브랜드,브랜드마케팅,기업,.. |
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신라면블랙 마케팅실패 전략분석및 신라면블랙 .. |
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신라면블랙 마케팅실패 사례 원인분석과 새로운.. |
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꼬꼬면 마케팅 4P,STP 전략분석및 꼬꼬면 마케.. |
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마캐팅-꼬꼬면,마케팅,브랜드,브랜드마케팅,기.. |
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신라면블랙,마케팅분석,마케팅전략,농심마케팅,.. |
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신라면블랙 실패극복위한 새로운 마케팅전략 제.. |
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농심,신라면,신라면블랙,실패사례,마케팅,브랜.. |
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신라면블랙,농심,신라면실패,실패사례,마케팅,.. |
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2016.09.22
37페이지
