신라면블랙 마케팅전략분석(신라면블랙 실패요인분석,꼬꼬면성공전략과 비교분석) 영문레포트

신라면 Black.
Nongshim (Company introduction)
Market Analysis
SWOT Analysis
STP Strategy
4P Strategy
Problems (Failure Factors)
꼬꼬면 (Successful Competitor)
Contents
1. Nongshim
Company Philosophy
Nongshim

Contribute to public welfare through better products and services
Vision 2015
Nongshim
Global food company pursuing health and happiness with customers
History
Nongshim
2. Market Analysis
Market Size
Market Analysis
Market Share
Market Analysis
3. SWOT
SWOT
Strengths
brand naming design of packaging
to automate its manufacturing facilities.
3. high image preference
4. passing on old tradition know-how
Weaknesses
1. high price policy
2. rising production cost
SWOT

Opportunities
1. preference of health food
2. business fluctuation in inelastic market
Threats
1. various rival company
2. increasing alternate products →
decreasing sales volumes
3. Being weaken competitiveness in ramen
market
4. releasing imitation of competitor.
4. STP
( Segmentation, Targeting, Positioning)
Segmentation
....

[pptx/pdf]신라면블랙 마케팅전략분석(신라면블랙 실패요인분석,꼬꼬면성공전략과 비교분석) 영문레포트