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포카리스웨트컬러마케팅,컬러마케팅전략,컬러마케팅사례,컬러마케팅분석,색채마케팅,색채마케팅사례,색채마케팅전략
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브랜드 색채마케팅에
대한 고찰
-‘포카리스웨트’를 중심으로-
[ 목 차 ]
Ⅰ. 개요 ············································································1
1. 브랜드의 역할 및 기능 ·····················································································1
2. 브랜드 색채 전략에 대한 논의 ···········································································1
3. 문화적 배경에 따른 색채····················································································2
Ⅱ. 포카리스웨트·································································3
1. 동아오츠카의 포카리스웨트 ···············································································3
2. 일본 포카리스웨트 ···························································································4
Ⅲ. 색채전략 분석 및 결과···················································5
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2014.07.11
9페이지
