포카리스웨트컬러마케팅,컬러마케팅전략,컬러마케팅사례,컬러마케팅분석,색채마케팅,색채마케팅사례,색채마케팅전략

브랜드 색채마케팅에
대한 고찰

-‘포카리스웨트’를 중심으로-

[ 목 차 ]

Ⅰ. 개요 ············································································1

1. 브랜드의 역할 및 기능 ·····················································································1

2. 브랜드 색채 전략에 대한 논의 ···········································································1

3. 문화적 배경에 따른 색채····················································································2

Ⅱ. 포카리스웨트·································································3

1. 동아오츠카의 포카리스웨트 ···············································································3

2. 일본 포카리스웨트 ···························································································4

Ⅲ. 색채전략 분석 및 결과···················································5

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[hwp/pdf]포카리스웨트컬러마케팅,컬러마케팅전략,컬러마케팅사례,컬러마케팅분석,색채마케팅,색채마케팅사례,색채마케팅전략