|
|
|
|
|
 |
|
휴리스틱,휴리스틱사례,Heuristics,휴리스틱마케팅
|
|
|
 |
‘Heuristics- Mental Shortcuts’
Who is more likely as a criminal
A rule of thumb that often helps in solving a certain class of problems, but makes no guarantees.
(Perkins, 1981)
- Irrationality of cognition
What is heuristic
1. Representativeness heuristic
Used to Judge similarity to stereotypes
2. Availability heuristic
Used to judge likelihood or frequency of event, occurrence
3. Attitude heuristic
Used to judge with previously formed attitude - halo effect
3-way of heuristic
Wray Herbert ‘On Second Thought’
- Analysis of heuristic recently
- includes segmentalized theory
‘The Visceral Heuristic’
‘The Visionary Heuristic’
‘The Momentum Heuristic’ …
.... |
|
|
|
 |
 |
휴리스틱에 대하여(휴리스틱의정의와 유형 및 .. |
|
사회심리학 - 9가지 휴리스틱(Heuristics) |
|
탐색적 기법(발견적 기법, 휴리스틱기법) |
|
[인공지능] 인공지능의 역사와 응용분야 |
|
불합리한 지구인을 읽고 |
 |
리더십개발,의사결정의 정의,합리적 의사결정,.. |
|
휴리스틱과 바이어스,잉그리치의 실험,이중 프.. |
|
브랜드신화가되다 명품마케팅 |
|
Well-being Heuristic,웰빙,웰빙소비,웰빙의문.. |
|
계량적 의사결정기법(수학적 의사결정기법, OR.. |
|
가용성휴리스틱 |
|
[의사결정기법] 휴리스틱기법, 델파이기법, 브.. |
|
정형적 의사결정기법(시뮬레이션, 휴리스틱, 선.. |
|
비정형적 의사결정기법(휴리스틱기법, 델파이기.. |
|
|
|
|
|
|
|
|
|
|
| |
|
|
|
2013.05.09
19페이지
