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패션마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장
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Invitation to
Contents
Project I
Building fashion brands
- New Brand Launching
1. Target Research Market
2. Market Position
3. Brand Naming
Project II
Line Development
1. Trend Report
2. Concept Board
3. Color Story/Fabric Story/Print Story
4. Style Sheet
Project III
Merchandising Plans
1. Ratios (Style, Size, Color)
2. Merchandising Plan
Project IV
Marketing Strategies
1. Promotion
2. Place
Project I
Building
Fashion Brands
- New Brand Launching
1. Target Research Market
2. Market Position
3. Brand Naming
Project I
Building fashion brands
1. Target Research Market
1) The real condition of 2010 Korean Fashion Market
2) Target research market
2. Market Position
1) Setting the competitor brands
2) The analysis of the competitor brands
3) SWOT analysis
4) Product positioning map
3. Brand Naming
1) Name
2) Symbol
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패션유통,인터넷마케팅,마케팅,브랜드,브랜드마.. |
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패션마케팅,마케팅,브랜드,브랜드마케팅,기업,.. |
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좋은사람들,패션마케팅,패션아이템,마케팅,브랜.. |
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패션브랜드,패션마케팅,마케팅,브랜드,브랜드마.. |
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패션잡지,광고전략,광고마케팅,마케팅,브랜드,.. |
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서비스마케팅사례,마케팅,브랜드,브랜드마케팅,.. |
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시장세분화마케팅,마케팅,브랜드,브랜드마케팅,.. |
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LG패션 LF 기업분석과 SWOT분석및 LG패션 마케.. |
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패션유통,패션마케팅전략사례,마케팅,브랜드,브.. |
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패션-마케팅,마케팅,브랜드,브랜드마케팅,기업,.. |
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SPA란,ZARA, H M, 유니클로 비교 분석,국내패션.. |
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스파오,이랜드패션,spao,마케팅,브랜드,브랜드.. |
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패션마케팅과 패션마케팅 의사결정과 패션마케.. |
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한국 패션브랜드의 글로벌 마케팅 전략 |
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2013.04.04
33페이지
