패션마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장

Invitation to

Contents

Project I
Building fashion brands
- New Brand Launching
1. Target Research Market
2. Market Position
3. Brand Naming

Project II
Line Development
1. Trend Report
2. Concept Board
3. Color Story/Fabric Story/Print Story
4. Style Sheet

Project III
Merchandising Plans
1. Ratios (Style, Size, Color)
2. Merchandising Plan

Project IV
Marketing Strategies
1. Promotion
2. Place

Project I

Building
Fashion Brands
- New Brand Launching

1. Target Research Market
2. Market Position
3. Brand Naming

Project I
Building fashion brands

1. Target Research Market
　
1) The real condition of 2010 Korean Fashion Market

2) Target research market

2. Market Position
　
　1) Setting the competitor brands
　
　2) The analysis of the competitor brands
　
　3) SWOT analysis
　
　4) Product positioning map

3. Brand Naming

1) Name

2) Symbol

....

[docx/pdf]패션마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장