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마조론(비어몬스터)1.8
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Saving the Beer Monster
DJ Club Beer House at Anam
Contents
I. About Client
Marketing Problem
Research Objective
About Research
Suggestion
Q A
Save the Beer
About Beer Monster
Urban Atmosphere
Live Music DJ Club
Beers from all over the world
Low and middle price
Save the Beer
Unprofitable !!
Symptom
Owner interview
“3~4개월 쯤 됐는데 손해보고 있습니다.
아직까지는 투자기간이라고 봐요…”
Our observation
Visit Th/Fr/Sa prime time (PM 9~12) for 3 weeks
Average : 10~14 guests…
About Beer Monster
Save the Beer
Beer Monster’s Marketing strategy
Segmentation Targeting
School
KU
Non - KU
Age
20~21
21~26
27~29
30~
Nationality
Korean
Foreign
Save the Beer
Beer Monster’s Marketing strategy
DJ (Music)
Variety of Beers
Urban atmosphere
Promotion Narrator model
Positioning :
Interior
Location
Price
Customer value
Where customers come and
have a drink with great music
Save the Beer
Is age a clear criteria for segmentation
Is targeting 20~21 the right choice
Assessment of Beer Monster’s Marketing strategy
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2013.03.27
25페이지
