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Hilton_HHonors,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
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Hilton HHonors Worldwide : Loyalty Wars
Ⅰ. Introduction
Ⅱ. Analysis
- Competitor’s Membership Service
- Hilton’s SWOT
Ⅲ. Suggestion
Ⅳ. Q A
Contents.
Ⅰ. Introduction
Hilton Hotels Resorts
Ⅰ. Introduction
Parent company : Hilton World Wide
Korea : Seoul and Kyung Ju
Hilton H Honors.
Ⅰ. Introduction
Offers many benefits to customers who used Hilton hotel brand.
When members staying at Hilton hotel brand, they can accumulate
both Hhonors points and airline miles.
Members can enjoy benefits in more than 3,750 hotels without
using restrictions or blackout periods.
Points can be used in various ways.
Free to join.
HHH’s Benefits Services.
Ⅰ. Introduction
Benefits Services
- On-line reward Reservations
- Expedited check-in
- Late check-out upon request
- Express check-out
- eFolio
(Benefits subject to availability and change at each hotel.)
* eFolio : The program that can view member’s own final bill in on-line.
HHH’s Membership Level.
Ⅰ. Introduction
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2013.03.23
21페이지
