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| <사회적 망과 지지 집단 프로그램 연구>
1.사회적 망과 사회적 지지의 개념
1.사회적 망: 개인을 하나의 점으로 보았을 때 각각의 개인이 특정한 목적을 위해 상호 협력하며 서로가 필요로 하는 정보․지식․개인의 경험 등을 바탕으로 하나의 집단을 형성하게 되는데 이를 Social Network 즉, 사회적 망이라 한다.
2.사회적지지: 위에서 본 이러한 사회적 망을 형성하는데 바탕이 되는 것, 즉 이것은 Netwo.. |
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| Today’s silk
Past properties
silk
In China, silk worm farming was originally restricted to women, and many women were employed in the silk-making industry.
For the ages of silk road, up until 300, China kept monopoly of silk weaving as they condemned anyone who sold silkworm’s egg or skill to death
Origin of silk
Silk use in old Asia
China: Hanfu
India: Saree
Central Asia:
P.. |
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| 1
Tips for Establishing Internet Marketing Plan
2
Contents
Objectives
Target areas in Internet
Tactics :
Content
Resources
Timelines
Building brand awareness & loyalty
Direct response promotions
Education of the marketplace
Product demonstration & distribution
Public relations
Research & product development
Service & support
3
Objectives
인터넷 상에서 무엇을 하.. |
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| JetBlue’s Crisis on Valentine s day
JetBlue Case Analysis
Contents
Case Analysis
01. Company Description
JetBlue Airways
Company Description
Part 1.
One of American low-cost airlines in Queens, NY
Hub airport : John F. Kennedy International Airport (JFK) / more than 60% of jetBlue planes use a day
Unlike other low-cost airlines,
Differentiated services such as wide and comfo.. |
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| 신용조회 서신
Dear Sirs:
We are about to make a major contract with the ABC company in your city and as we know very little about the directors, the reputation they enjoy among the business circle, and etc, we would appreciate it very much if you could enlighten us on them.
We like their products, and prices seem reasonable but above all the firm itself must be sound.. |
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| cebupacific
Contents
1. Company Description
1. Company Description
-General Information
The airline was established on August 26, 1988, which grants franchise to Cebu Air, Inc.
As it is Philippine Airline, Cebu Pacific flies to 34 domestic destinations, and to 17 international destinations in 12 countries such as Taiwan, Bangkok, Hong Kong, Indonesia, Jakarta, Singapore, Tha.. |
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| [마케팅 원론]
애플의
S.T.P 전략 사례
-목 차-
1.애플社 ( Apple , inc.)
(1) 애플社란
(2) 창립주 스티브 잡스 : Steve Paul Jobs
(3) 애플의 창사와 역사
(4) 애플社의 창립이래의 행보
(5) 애플로고의 탄생 배경
2.애플社의 STP 전략
(1) S-segmentation (시장세분화)
(2) T-Targeting (목표시장 선정)
(3) P-Positioning(위치 선정)
3. Apple의 해외 마케팅
4. Apple의 국내 마케팅
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| [마케팅 원론]
애플의
S.T.P 전략 사례
-목 차-
1.애플社 ( Apple , inc.)
(1) 애플社란
(2) 창립주 스티브 잡스 : Steve Paul Jobs
(3) 애플의 창사와 역사
(4) 애플社의 창립이래의 행보
(5) 애플로고의 탄생 배경
2.애플社의 STP 전략
(1) S-segmentation (시장세분화)
(2) T-Targeting (목표시장 선정)
(3) P-Positioning(위치 선정)
3. Apple의 해외 마케팅
4. Apple의 국내 마케팅
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| CHASM MARKETING
What is CHASM
TECHNOLOGY ADOPTION LIFECYCLE
2
Chasm High-tech product
Continuous Innovation
Discontinuous Innovation
- Most high-tech products
3
What is Chasm marketing
A marketing strategy that is devised as a solution of getting out of the quagmire which is named CHASM
45
Example Selection : Why
6
Example Selection : Why
Similarity of reasons
why they exp.. |
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| EVERLAND
Slected company - everland
*Reasons
for selecting
About everland
BCG Matirix
Competitor Analysis
Lotte World
Seoul Land
* Everland s strength
* Everland s weakness
- Most prefered theme park in korea
- Less sensitive to season change
- Most of customers are korean
- Location
7p - Product
7p - Price
- Discount by using
various cards.
Univierty student discount En.. |
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| 목차
개요
현황분석
문제점 분석
이슈 도출 및 해결방안
결론
개요
- 다양한 의료서비스를 제공하는 병원그룹
여러 의학부서의 고객 공유
The HMOs 충돌대응, 서비스 통합과 소비줄이기 위한 목적으로 합병
- 공유데이터 (medical records, patient profiles, test samples, test results, etc)
- 중앙 집중된 시스템으로의 엑세스 (integrating technology)
- 링크된 프로세스 (e.g. one department pa.. |
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항공사,저가항공사,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p ( 33Pages ) |
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| JetBlue’s Crisis on Valentine s day
JetBlue Case Analysis
Contents
Case Analysis
01. Company Description
JetBlue Airways
Company Description
Part 1.
One of American low-cost airlines in Queens, NY
Hub airport : John F. Kennedy International Airport (JFK) / more than 60% of jetBlue planes use a day
Unlike other low-cost airlines,
Differentiated services such as wide and comfo.. |
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| 페덱스 기업경영전략 분석
[목차]
1.페덱스 기업소개
2.페덱스 선정배경
3.기업 아이디어
1) 기업 이름의 변경
2) 기업 로고의 특성
3) 광고
4) 광고(DHL광고와 비교)
4.페덱스(Fedex) CSR 활동분석
1) Disaster Readiness, Relief and Recovery
2) P-S-P(People-Service-Profit) 경영 철학 : 직원 우선 정책
3) Alternative Energy(대체 에너지)
4) 에너지/물자 절약(Earth Smart)
5) FedEx Cares Week.. |
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| 서약서
Letter of Oath
성명:(영어) (한자)
Name: (English) (Chinese)
주거지:
Address in Korea:
외국인등록번호 :
Alien Registration No.:
상기자는 외국인근로자의고용등에관한법률부칙제2조의 불법체류 외국인근로자 특례 해당자로서 다음과 같이 서약합니다.
I make the following oaths, as a subject of special exception as a foreign worker of illegal sojourn according to Article 2 of.. |
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| 국제우편물 반환 및 외부기재사항변경 청구서
Request CN 17
Country of origin 작성우정청
Date 일자
Notes 등기우편으로 발송할 것
To be sent by registered post
For with-
drawal from
□ the post
반환
For alteration
or correction
□ of address
주소변경
For cancellation
or alteration
□ of the COD amount
대금교환금액 취소 또는 변경
Office of origin 작성우체국
Office of dest.. |
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