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[이슈및위기관리론]JetBlue_최종본
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JetBlue’s Crisis on Valentine s day
JetBlue Case Analysis
Contents
Case Analysis
01. Company Description
JetBlue Airways
Company Description
Part 1.
One of American low-cost airlines in Queens, NY
Hub airport : John F. Kennedy International Airport (JFK) / more than 60% of jetBlue planes use a day
Unlike other low-cost airlines,
Differentiated services such as wide and comfortable
seats, serving free snacks, seat-back TV Service, etc.
- Recruitment of ‘outgoing’ employees
- Fun, young, friendly and energetic corporate image.
Founded by David Neeleman in 1999
“bringing humanity back to air travel making the experience of flying happier and easier for everyone.”
JetBlue grew rapidly in airline industry.
02. Timeline
JetBlue Airways
Timeline
Part 2.
[Feb. 14th. 2007]
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[최종본]_제14장._서비스_품질_관리_-_성공,_실.. |
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09년도 성과관리시행계획 최종본(국가보훈처) |
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(사회복지현장실습보고서) 청소년지원센터 실습.. |
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파리바게뜨_위기관리 |
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기후위기 이슈와 해결방안 [기후위기,온난화,태.. |
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대한항공위기관리,리스크관리,마케팅,브랜드,브.. |
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정치위기관리메뉴얼,정치위기관리사례,김문수사.. |
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그리스재정위기,그리스재정위기현황,그리스재정.. |
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The Reverse positioned marketing,Face the ma.. |
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The Reverse positioned marketing,Face the ma.. |
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항공사,저가항공사,마케팅,브랜드,브랜드마케팅.. |
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생산관리의 새로운 이슈(컴퓨터 통합생산, 동시.. |
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항공사마케팅,마케팅,브랜드,브랜드마케팅,기업.. |
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항공사마케팅사례,마케팅,브랜드,브랜드마케팅,.. |
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2013.03.28
33페이지
