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| Would You Be a denizen ofDongrami
IMC Strategy for CSR of Hyundai Car
Situation Analysis
Trend of CSR
CSR is the business policy has pervaded all over the world
More than 90% corporates have done CSR activity
CSR is Not Optional, But essential
Source : FKI
MOVE
EASY MOVE
For disabled person
Development of welfare car,
Supply electric wheelchair
Gift car, Social welfare, Educa.. |
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| 1. Previously on M M
LG TROMM STYLER
- Home party with power bloggers
- Promotion with BMW dealership
Blindfold
Building up a wall
Problem
Expand the Target
Premium
clothing care electronics
Be Wise,
Positioning
2. SWOT
SWTO
3. IMC STRATEGY
LET THEM KNOW WHO WE ARE
4. 4P for IMC
1.Product
Two new models have been launched
(CS4003JR, CS4003JL)
Minor changes
\ 2M -] \ 1.5M
.. |
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| 1.원문
The Way It Is
There's a thread you follow. It goes among
things that change. But it doesn't change.
People wonder about what you are pursuing.
You have to explain about the thread.
But it is hard for others to see.
While you hold it you can't get lost.
Tragedies happen; people get hurt
or die; and you suffer and get old.
Nothing you do can stop time's unfolding.
You .. |
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| 1.원문
Point of View
Thanksgiving dinner's sad and thankless
Christmas dinner's dark and blue
When you stop and try to see it
From the turkey's point of view.
Sunday dinner isn't sunny
Easter feasts are just bad luck
When you see it from the viewpoint
Of a chicken or a duck.
Oh how I once loved tuna salad
Pork and lobsters, lamb chops too
Till I stopped and looked at dinn.. |
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| Contract for Purchasing Apartment
1. Contents of Building
Address of Building :
Usage :
Space :
2. Contents of Contract
The Amount of Purchase :￦
Mortgage :
First Payment :￦ (at the time of contract)
Second Payment :￦(.,)
Payment of Balance :￦(.,)
Hereby, both the seller and the fixer are agreed to vacate the apartment on the ...
.,
The Seller :
Addr.. |
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| Contract for Purchasing Apartment
1. Contents of Building
Address of Building :
Usage :
Space :
2. Contents of Contract
The Amount of Purchase :￦
Mortgage :
First Payment :￦ (at the time of contract)
Second Payment :￦(.,)
Payment of Balance :￦(.,)
Hereby, both the seller and the fixer are agreed to vacate the apartment on the ...
.,
The Seller :
Addr.. |
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| June, 1950, 'Jin-Tae' whobringsthebaconhadbeenworkinghardandalways energetic, activeandpos itvethinkingabouth is fiancee'You ng-sin'and' Jin-Suk 'whohelovesthemostintheworld.
Theoth erdayonJune, thes itu ationofthecou ntrybecamechaoticwithexplos ion, si rensands creamswhenthew arhappened.So'Jin-Tae' and'You ng-Sin' decidedtoevacuatetowards Southandbecomeapartofrefugees.Theyar.. |
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jin, tae, suk, so, and, sin, ng, you, whowas, is, ere |
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| About SNS…
About Face book : Lee Chan-yang
About twitter : Oh Seong-taek
About cyworld : Kim Ji-eun
Introducing about Facebook
What’s the Facebook
Facebook is a one of the social network services.
There are over 700 million people who use Facebook
In this time, Facebook is a window that politicans can talk to citizen
Advantage of Facebook
SIMPLE PROFILE
MAKING NEW FRIEND .. |
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| 보험료 청산 요청 서신
Dear Sirs:
Complying to your request dated 22nd October, we have effected insurance for 2,300 on ten (10) cases of woolen piece goods from Pusan to Genoa per S.S. Korean Bear, ETD 6th November at the rate of 18/per cent A.A.R.
We are enclosing your debit note for the same and would appreciate it very much if you would send a check directly to ou.. |
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| Global Marketing.
-Hot 6ix
1. Company Lotte Chilsung Beverage
Lotte Chilsung first stepped into the Korean beverage market in 1950 with Chilsung cider. Ever since then, the company has been devoted to continuous development and provided the public with qualified products. Other companies agree that Lotte Chilsung is the leader in the Korean beverage market. For more than h.. |
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소비자마케팅,마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례 ( 14Pages ) |
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| ALL PRODUCER
FOR
ALL CONSUMER
What is the ‘PROSUMER’
The Representative Examples
- Simple PROSUMER
- Manufacturing PROSUMER
- Distributing PROSUMER
Complex PROSUMER
This is ‘PROSUMER’
Cause
Evaluation
Limit
Conclusion
Contents
What is the ‘PROSUMER’
‘Prosumer’ is both
the consumer who ‘USE’ product and service and
the producer who ‘CREATE’ them.
What is the .. |
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| vs
Contents
Why Kodak
Story
Rise of Kodak Empire.
Birth of the small town, Fuji.
Digital typhoon approaching.
They made a roof to protect their hometown.
Fallen of Kodak Empire.
Survival of Fuji.
Behind story
Same appearance, different result.
Why king of Kodak empire couldn’t think like king of Fuji.
Moral of story
Q A
Q. Why Kodak Fuji
How can firms react to disruptive in.. |
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| 1.원문
Oh Mistress Mine
from Twelfth Night
Oh Mistress mine! where are you roaming
Oh! stay and hear; your true love's coming,
That can sing both high and low.
Trip no further, pretty sweeting;
Journeys end in lovers' meeting,
Every wise man's son doth know.
What is love 'tis not hereafter;
Present mirth hath present laughter;
What's to come is still unsure:
In delay t.. |
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| 거래관계 제휴 요청서신
Dear Sirs, Date: April 12, 2000
Re: Training Suits.
With reference to the discussions we had with Mr. Kim of your Amsterdam office, the essence of which will have been known to you already, we have pleasure in sending you herewith a formal order sheet for 50,000 sets of training suits. Next to the particulars given we have to make several other r.. |
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| PROPOSAL (영문 제안서)
[예문1]
000 Ltd. March 21, 2001
000B/D 0F 000
Yangjung 0 dong JinGu Busan. Korea
Attn ; Mr. 000 Managing Director
Subject ; Basic terms & conditions of technical collaboration for manufacture and sales of the Drying Cylinders.
Dear Mr. 000,
Regarding the captioned subject already discussed during your last visit to our office on March .. |
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