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[영문판]코닥vs후지필름,코닥마케팅전략,후지필름마케팅전략,후지필름분석,코닥분석
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Contents
Why Kodak
Story
Rise of Kodak Empire.
Birth of the small town, Fuji.
Digital typhoon approaching.
They made a roof to protect their hometown.
Fallen of Kodak Empire.
Survival of Fuji.
Behind story
Same appearance, different result.
Why king of Kodak empire couldn’t think like king of Fuji.
Moral of story
Q A
Q. Why Kodak Fuji
How can firms react to disruptive innovation
“If Toyota could no longer sell cars, what would they be That is what we are facing. If we aren’t an imaging company then what are we” Mr. Shigetaka Komori, CEO of Fuji
One of the example that shows about using same strategy but having different result.
Once upon a time, There was a Big empire, KODAK…
Rise of Kodak Empire
Type: Public
Industry: Digital imaging, Photography
Founded: 1889
Founder: George Eastman
Headquarters: Rochester, New York, United States
Area served: Worldwide
Rise of Kodak Empire
That was absolutely TOP company!
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성공과실패-후지필름 - 고모리 시게타카,코닥-.. |
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A+ 한국후지필름 영업&마케팅 신입 자기소개서 |
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후지필름 |
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[후지필름 기업분석] 후지필름 경영전략분석 PP.. |
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[후지필름 기업분석] 후지필름 경영전략분석 보.. |
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사업전략을 구축하기 위한 분석 방법에 대해 설.. |
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필름의 특징, 필름 현상, 필름 인화, 측정 방법.. |
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코카콜라와코닥의실폐원인,코카콜라경영전략,코.. |
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대기업의 다각화 사례연구 보고 |
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ERP_성공실패사례,보잉실패사례,‘올림푸스한국’.. |
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한국후지필름비즈니스이노베이션 Business Solu.. |
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유태인 상술의 개념과 특성 및 성공전략, 성공.. |
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KODAK 코닥 기업의 소개 및 구성과 마케팅 성공.. |
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[영문판]락앤락마케팅전략,락앤락기업분석,락앤.. |
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2013.05.03
31페이지
