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| 미국 하버드대 M.Porter교수의 논문인 '국제 산업에서의 기업의 경쟁우위(The Competitive Advantage of Firms in Global Industries)'의 주요 내용을 요약한 자료입니다.
* 국제 산업에서의 기업의 경쟁우위
(The Competitive Advantage of Firms in Global Industries)
1. 경쟁전략 (competitive strategy)
2. 산업의 구조적 분석 (The Structural Analysis of Industries)
3. 산업내 위치선정 (Positio.. |
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| Scroll Compressors for Residential Light Commercial
Setting new standards in energy efficiency and reliability
Danfoss scroll compressors are the quietest, most reliable and longest-lasting compressors in the HVAC R industry. Key features include: • Simple, compact design • Lightweight construction • 90% of internal bolts have been eliminated • One-third fewer parts than comp.. |
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| Apple
1. Why Apple
1.1 Reasons for choosing Apple
2. Brand and Marketing Analysis on Apple
Up to the present
2.1 Apple’s history: Steve Jobs
2.2 Apple’s past strategy on its brand
Strategies
2.3 Successful strategies
2.4 Competitive edges
Apple’s Marketing Mix: STP, 4P and SWOT
2.5 SWOT: Strength, Weakness, Opportunity, Threat
2.6 STP: Segmentation, Targeting, Position.. |
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| CONTENTS
Introduction
1.1 Executive summary ...3
1.2 About The Coca Cola Company
- Coca Cola s mission, vision and objective ...3
- The background and history...5
- How Coca Cola has maintained its top position (Competitive advantage)...6
SWOT Analysis of the Coca Cola Company
2.1 About SWOT
- Simple definition of SWOT...7
2.2 Strength
- Explanation of Strength ...7
- .. |
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| KYOBO BOOKS :
Crisis Opportunity
12. 07
1
Contents
Market trend and Current state of Kyobo
with BCG Matrix
Problem recognition Objective development
Strategy Formulation
corporate, competitive, and functional strategy
Summary
2
Contents
Market trend and Current state of Kyobo
with BCG Matrix
Problem recognition Objective development
Strategy Formulation
Corp.. |
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| Can they revive
Contexts
Introduction
History of YAHOO Korea
Problems
4P Strategies
- Product Strategy
- Price Strategy
- Place Strategy
- Promotion Strategy
Conclusion
Once No.1 portal site YAHOO Korea has been losing their competitiveness
Introduction
1st
YAHOO
YAHOO Korea started their service in Korea as a market leader
However, it has been losing its competitivene.. |
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| Xperia PLAY
Contents
Product information
Contents distribution of Xperia PLAY
Ethical Issues
Product
Competitive Advantage
Success in korea
Marketing
Product information
Optimized for the video game users
Xperia PLAY
Controller(game-pad)
Large battery
The first Play Station Suite product
Android 2.3
Product
Product information
Product
http://www.youtube.com/resultssearch_quer.. |
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Marketing_Plan,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p ( 23Pages ) |
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| 1
Marketing
Management
2
List
List
Marketing Plan
Executive Summary
Internal analysis
SWOT analysis
Product portfolio
Situation analysis
STP
Competitive analysis
Marketing Mix
3
1. Executive summary
Starts in the early 1900s
Harry David is “one of premier direct marketing and e-commerce companies in the U.S”
officially was established in 2005, and now it has over 125 store.. |
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| KOLON SPORT
CONTENTS
Introduction
External Environment Analysis I/O Model
Internal Environment Analysis R/B Model
SWOT Analysis Strategic Issue
Strategic Alternatives
INTRODUCTION
Company Profile
The reason why we choose ‘Kolon Sport’
4
Introduction- Market definition
Outdoor Market
FnC KOLON
Leading sportswear and fashion company
Launched its first outdoor brand KOLON SPO.. |
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| 사회복지행정의 환경변화와 과제
Martin과 Kettner(1996)는 미국의 사례를 중심으로 사회복지행정과 관련된 앞으로의 전망을 다음과 같이 제시하고 있다.
1/ 경쟁성 강화(more competitive behavior) : 사회복지기관 사이의 관계는 전통적으로 협조적(cooperative) 관계였지만, 앞으로는 기금, 프로그램, 고객유치 등에서 협조보다는 경쟁적 분위기가 주도하게 될 것이다.
2/ 민영화 경향(more privatiza.. |
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| Introduction
- Lotte Cinema
- CGV
CGV
- Core Process
- Competitive priority
Lotte Cinema
- Core Process
- Competitive priority
Service blueprint
Conclusion
Contents
1999. 9
Fonudation Lotte Shopping Co., Ltd. Cinema headquarter
1999. 10
First opening of Lotte Cinema in Ilsan
We always with customers (언제나 고객과 함께)
Major HISTORY
Providing high quality movie .. |
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맥카페_마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p ( 50Pages ) |
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| [Principle of marketing class]
Mc cafe’
Marketing plan
Contents
Executive summary
Mc cafe in Korea was launched in 2009
Mc cafe in America and Europe make big success.
But unlike this case, Mc cafe in Korea made only a little progress.
Executive summary
And, actually the favor is not different with the competitor.
Current
Marketing Situation
Market description
product revie.. |
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| 올해도 2000만명 이상 연례 국별 경쟁력 평가에서 미국이 1위를 차지했다.
The United States America occupied 1 rank in yearly department competitive power assessment more than twenty million people on this year.
무엇이 미국은 이렇게 강하게 만드는가
What makes the United States America so strongly
무엇이 미국 경제의 원천인가
What is resource of United States America economy
미.. |
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| 국제경쟁력의 개념
국제경쟁력(international competitiveness)이란 한마디로 말하면, 국제적인 경쟁에서 이겨낼 수 있는 능력을 의미한다. 이를 부문별로 정의한다면, 기업의 경쟁력이란 특정기업의 상품이나 서비스가 시장에서 경쟁력을 가지고 있는 경우이고, 산업경쟁력이란 경쟁력을 가진 기업이 서로 치열한 경쟁을 하면서 시장을 분할하고 있는 경우를 뜻하며, 국가경쟁력이란 국가적인 차원에서 경.. |
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| 생산관리의 개념과 목표
1. 생산관리의 목표는 생산성을 향상시키는 일이다.
급변하는 경영환경의 변화와 치열한 경쟁 속에 기업들의 주요 관심사 중의 하나는 생산성(productivity)과 경쟁력(competitiveness)을 확보하는 일이다. 기업의 생산시스템을 관리하는 가장 큰 목표는 생산시스템의 생산성을 향상시키고, 장기적으로 기업의 경쟁력을 향상시키는 일이다.
생산성은 종종 경쟁력과 혼용되어 이용.. |
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