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코오롱스포츠(영문),영문마케팅,영문기업분석,영문,영문판,기업분석 영문
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KOLON SPORT
CONTENTS
Introduction
External Environment Analysis I/O Model
Internal Environment Analysis R/B Model
SWOT Analysis Strategic Issue
Strategic Alternatives
INTRODUCTION
Company Profile
The reason why we choose ‘Kolon Sport’
4
Introduction- Market definition
Outdoor Market
FnC KOLON
Leading sportswear and fashion company
Launched its first outdoor brand KOLON SPORT in 1973
Collection of Korea’s most exclusive brands including KOLON SPORT, Jack Nicklaus, Elord, Head and 1492Miles
KOLON SPORT
Leading brand for outdoor market
Introduced mountaineering wear accessories in 1973
“Nature-loving”, “Human-powered”, “Non-competitive” and “Individual activity”
Second place in the market share, following The North Face
First place with respect to brand preference
Introduction- Profile
5
Why KOLON SPORT
Introduction
6
External Environment Analysis
[Industrial Organizational Model]
The General Environment
The Industry Environment M. Porter’s 5 Forces Model
The Competitive Environment
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SM마케팅전략,SM엔터테인먼트,소속사마케팅,영.. |
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코오롱스포츠 마케팅케이스 연구 - ( 코오롱스.. |
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하나투어,하나투어마케팅,하나투어전략,하나투.. |
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[영문판]락앤락마케팅전략,락앤락기업분석,락앤.. |
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코오롱스포츠 마케팅전략 분석 PPT |
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코오롱스포츠 마케팅전략분석및 경쟁사(노스페.. |
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모두투어,하나투어,여행사마케팅,모두투어마케.. |
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코오롱스포츠 브랜드분석과 SWOT분석및 코오롱.. |
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코오롱스포츠,코오롱마케팅,코오롱분석,코오롱.. |
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맥스마케팅,맥주마케팅,MAX마케팅,영문마케팅,.. |
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[영문판]웅진씽크빅분석,유아교육,웅진씽크빅마.. |
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[영문판]SK기업분석,SK마케팅전략,SK경영전략 |
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풀무원,풀무원마케팅,풀무원기업분석,풀무원마.. |
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코오롱스포츠 기업분석과 마케팅 4P,SWOT,STP분.. |
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2013.04.26
40페이지
