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        | Xperia PLAY,엑스페리아플레이,플레이스테이션스위트 |  
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        | Xperia PLAY Contents
 Product information
 Contents distribution of Xperia PLAY
 Ethical Issues
 Product
 Competitive Advantage
 Success in korea
 Marketing
 Product information
 Optimized for the video game users
 Xperia PLAY
 Controller(game-pad)
 Large battery
 The first Play Station Suite product
 Android 2.3
 Product
 Product information
 Product
 http://www.youtube.com/resultssearch_query=xperia
 Contents distribution of Xperia PLAY
 Product
 First playstation certified device
 Many available application
 Reduce development cost
 Partnered with key publishers
 Ethical Issues
 Product
 Recommend avoid wifi
 Keep the latest version
 Xperia PLAY provides 3G and 3.5G services
 When someone purchase or download game data, they also get user’s profile, saved files, and item purchased transaction
 A critical security defect that 97% of Android users can be affected
 Competitive Advantage
 Plentiful Game Contents
 Controller (Game-Pad)
 User can enjoy playstation game before
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