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| 1. Situation Analysis
2. Target Analysis
3. Objective
4. Concept Key message
5. Strategy Tactic
6. Time schedule
7. Evaluation
CONTENTS
Our assignment
To make people come back to pencils
and to boost pencil sales
Situation Analysis
Own investigation
Q. What kind of writing tools do you use most
400 years ago,
pencil was born
19th, Appearance mechanic pencil
and fountain.. |
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| Mountain Dew : Selecting New Creative
Contents
Target in a teenager male
Threat to decreasing CSDs market and increasing to concerning “Health”
The creative as the most challenging aspect of brand management
One of the ten largest ad agencies in the world.
PepsiCO assigned Mountain dew to BBDO
BBDO focused on track music and sports trends.
Music
Three musical trends dom.. |
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| GROUPON KOREA
목 차
1. About 소셜커머스
2. 3C 분석
1) Groupon 기업분석
① The current status
② Features
2) 경쟁사분석
① 티켓몬스터
② 쿠팡
③ 위메프
3) 고객분석
① 소셜커머스 이용증가 원인분석
② 소셜커머스의 문제점
3. SWOT 분석
Strength
Weakness
Opportunity
Threat
4. 마케팅전략
① 마케팅믹스 4P전략분석
② Financial Schedule, Timetable, Evaluation
5. 결론
1. About.. |
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| 리“현상의 원인에 대한 이론적인 고찰
Three possibilities of the causes of Lee's phenomenon on the scale of walleye pollock based on the 1,045 specimens from the Bering Sea and the Sea of Japan were examined by the indices of intensity of Lee's phenomenon(I=1.349 d/s). The factors of artificial handling error, selective fishing mortality, and biassed sampling were taken into c.. |
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현대자동차,마케팅전략,사례분석,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p ( 13Pages ) |
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| Organization Behavior Team Project
Observation of Hyundai Motor Company with Time-off System
1. Introduction of Hyundai Motor Corporation
Hyundai Motor Corporation is one of the biggest global companies in South Korea. This picture compares two summary sales in first quarter of 2011 and 2012.
Hyundai was founded with Ford in December, 1967. In October, 1998, Hyundai Group.. |
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| Ⅰ. Splendor in the Grass
from Ode: Intimations of Immortality from Recollections of Early Childhood
-William Wordsworth-
What though the radiance
which was once so bright
Be now for ever taken from my sight,
Though nothing can bring back the hour
Of splendor in the grass,
of glory in the flower
We will grieve not, rather find
Strength in what remains behind;
In the primal sym.. |
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| Ⅰ. Splendor in the Grass
from Ode: Intimations of Immortality from Recollections of Early Childhood
-William Wordsworth-
What though the radiance
which was once so bright
Be now for ever taken from my sight,
Though nothing can bring back the hour
Of splendor in the grass,
of glory in the flower
We will grieve not, rather find
Strength in what remains behind;
In the primal sym.. |
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| 목 차
1. ZARA 기업소개
2. ZARA 마케팅전략
3. SCM 사례
4. ZARA의 3가지원칙
Close the communication Loop
Stick to a rhythm across the entire chain.
Leverage your capital assetsto increase supply chain flexibility.
5. STP 전략
Segmentation Targeting
Targeting Positioning
6. 결론 및 나의견해
1. ZARA 기업소개
In 1975, Zara was start in Spain.
Concept : Display the clothe.. |
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페이스북,페이스북산업,페이스북해외진출,페이스북수익창출,페이스북영어판,SNS,SNS산업,SNS역사,SNS특징,페이스북수익구조,Facebook,페이스북경쟁전략,페이스북영문판 ( 32Pages ) |
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| Facebook’s Dilemma: Profits VS Privacy
Facebook was founded in 2004 by Mark Zuckerberg.
Facebook allows users
to create a profile and
to join various types of self-contained networks, including college-wide, workplace, and regional networks.
Connecting and interacting with other users
Messaging
Grouping
Photo-sharing
User-created application
Facebook had over 500 .. |
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| “Patrick”
Ⅰ. Product
Ⅱ. Back ground
Ⅲ. Product Design
Ⅳ. SWOT Analysis
Ⅴ. 4P Analysis
Ⅵ. Conclusion
Content
OUR Product
OUR PRODUCT
COSMETICS OF KOREA ORIENTAL MEDICINE
FOR EUROPEAN MARKET IN PARIS
Back ground
Korean cosmetics exports grows by an average annual 28.4% from 2006 to 2011
In particular, Domestic cosmetics was exported 761 million U.S. dollars in 2011 which .. |
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콜드스톤마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot, ( 28Pages ) |
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| Cold Stone Creamery
Contents
1. Introduction
2. Environmental Analysis
3. Marketing Mix(4P) Analysis
4.STP(Segmentation, Targeting, Positioning) Analysis
5.Research Analysis
6. Recommended marketing program
1. Introduction
Introduction-Cold Stone Creamery’s Background
[Susan Sutherland Donald]
Cold Stone Creamery was founded in 1988 by Don and Susan Sutherland in Tempe.. |
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| 이어폰의 밀폐도와 음량이 청각 언어과제수행에 미치는 영향
The Study on Sound Subject Accomplishment
by Earphone sealed Volume
Abstract
This study was aimed to understand the effects of earphone sealed and volume on while do Sound Subject Accomplishment. we make a some hypothesis. Because unearth, this variable are connect occur hard of hearing. setting up six subjects were .. |
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| 영시 Because I could not stop for Death -Emily Dickinson
1. 원문
Because I could not stop for Death by Emily Dickinson
Because I could not stop for Death-- He kindly stopped for me-- The Carriage held but just Ourselves-- And Immortality. We slowly drove--He knew no haste And I had put away My labor and my leisure too, For His Civility-- We passed the School, where Children.. |
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| LEASE CONTRACT OF MONTHLY RENT
Description of
Objects
Address
#374-46 Gwangmyung 6 dong, Gwangmyung-si, Kyunggi-do
Structure
Use
Catapult
Size
53 Pyung
Key money
53,000,000 won
Monthly Rent Fee
Article 1. Contract
Article 2. Key Money
Deposit
3,000,000 won
Mid-pay
Balance
50,000,000 won Date : Feb. 11, 1995
Article 3. Date of surrender : Feb. 11.. |
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| 가격인상 동의 서신
Date: June 21, 2000
Pan Asia Products Co., Ltd.,
I. P. 0. Box 2237,
SEOUL, Korea.
Dear Sirs,
Re: Price Alteration for Training Suits.
For order's sake we want to put down in writing that after our Mr. de Vries' return we instructed our bankers to alter in your favour one of the prices mentioned in our L/C No. 51700.
Instead of US$ 34.per doz.. |
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