|
|
|
|
 |
|
| Biz ProposalCafe the Way
Overview
STEP1 Business Definition
is Providing Space, Interpersonal Informational Communication,
came from the customer-oriented.
It makes people connected by common subjects and sharing their interests so that they can reach the common intellectual goal in a limited space, ‘cafe’.
STEP1 Define the Broad Product-Market
Thinking process showing .. |
|
|
|
|
|
 |
|
| Well-being and Instant coffee
Introduction
Nowadays, Healthy physical and mental life which is committed to well-being is being considered significantly.
Modern consumers are picking up a very choosy consumption pattern and they are getting more and more picky about food, clothes and houses.
As the concept of well-being has been highly valued among modern people and caused .. |
|
|
|
|
|
 |
|
| [ Strategic Managemet ]
Woongjin Thinkbig
CONTENTS
New Strategy
5
New Vision and Goals
4
1. Company Introduction
Vision
To be a Great company most people want to respect
Launching Middle School Home materials
Lecturing with both on-line off-line
channels
Entering E-Book Market
2. Vision and Goals
- Consumer Characteristics
- Strong consumer power
- Dae gyo, Je noung, Gu mon.. |
|
|
|
|
|
 |
|
| In Korea, up to the first half of this year(2011)
Its total amount = about 112,300,000
5 per Economically Active Population
CREDIT CARD
One of the most popular
means of payment
1.
Intro
Credit Card Industry
GOAL
‘Credibility’
between the PEOPLE and the COMPANY
: Brand Image related to credibility of the
corporation is a substantial factor when
consumers choose credit cards.
.. |
|
|
|
|
|
 |
|
| HYUNDAI
HYUNDAI
Summary of Previous Analysis
-Proposal
1) Why we choose Hyundai Motors
2) Expected Benefits
-Analysis Stage I
1) External/Internal Environment
2) SWOT Analysis
3) Marketing
- Analysis Stage II
1) Outcome from R D Operation’s
IT + Automobile
↓
‘Smart Car’
Motive for Selecting
“Hyundai Motors”
: Current existing IT market (getting bigger)
Expected Benef.. |
|
|
|
|
|
 |
 |
아파트광고,롯데캐슬,푸르지오,이편한세상,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p ( 32Pages ) |
|
| Advertising Psychology Consumer Behavior
Apartment House
Message Strategy Analysis
Contents
1. About apartment brand
2. Analysis about ‘Lotte Castle’
3. Analysis about ‘e-편한세상’
4. Evaluation Proposal
Why
Apartment brand age …
Increased income
Increased desire about quality
Apartment
satisfied people’s desire
In korea,
APT means …
Financial technology means
Display .. |
|
|
|
|
|
 |
|
| S.T.A.R
- Second Thirty
After Retirement Program -
-MOZALT-
Contents
1. Change in population structure
[자료:통계청 인구추계 피라미드]
(measurement : %)
Increasing pressure on personnel expenses following by salary step system
Difficulty in passing down technologies and skills to younger people due to the deepen aging
in labor forces
Difficulty in learning new technology and.. |
|
|
|
|
|
 |
|
| 외식유형별 이용성향에 따른 선택속성 차이연구
- 가족외식과 직장외식을 중심으로-
A Study on the Difference Selection Attributes in Customer's Behavior between Family and Business Dining-out
정광현＊1)
Jeong, Kwang-Hyun
Abstract
There is a notable change in Korea's food-service industry which are due to the increased GNP, women's advancement in the society, increased number of.. |
|
|
|
|
|
 |
|
| 중국철도 개황
The People s Republic of China
Contents
중국철도 소개
중국철도 소개
속도
-일반 열차: 200km/h 미만
-고속 열차：200~350km/h
-상하이 Maglev Train：431km/h
중국철도 소개
총영업 노정: 78,000 km (network length)
총 track 길이: 154,600 km
Standard gauge: 78,000km 1.435 m gauge (25,500km,32.7% 전기화 ; 27,100km 34.7% double track) (2007)
Narrow gauge: 3,600km 0.75.. |
|
|
|
|
|
 |
|
| 1. Situation Analysis
2. Target Analysis
3. Objective
4. Concept Key message
5. Strategy Tactic
6. Time schedule
7. Evaluation
CONTENTS
Our assignment
To make people come back to pencils
and to boost pencil sales
Situation Analysis
Own investigation
Q. What kind of writing tools do you use most
400 years ago,
pencil was born
19th, Appearance mechanic pencil
and fountain.. |
|
|
|
|
|
 |
|
| 1. 올리브영 소개
2. 올리브영의 핵심역량
3. 올리브영 제품수명주기 분석
4. 올리브영의 경영전략
5. 이벤트전략
6. 물류차별화 전략
7. 해외진출전략
8. 올리브영 마케팅믹스 7P전략
(1) Product
(2) Price
(3) Place
(4) Promotion
(5) Physical Evidence
(6) Process
(7) People
9. 향후전략 제언
올리브영 기업 경영전략과 마케팅믹스 7P전략 분석 / 올리브영 향후전략 제언
1. 올리브영 소개.. |
|
|
|
|
|
 |
|
| CRM on Microsoft A New Frontier for Enterprise Applications
순서
Business Application & .NET
CRM on Microsoft
CRM을 위한 플랫폼 전략
CRM 솔루션과 .NET
Siebel on .NET
Smart Process
주요사례
요약
The Connected EnterpriseEverything Connected
비즈니스의 성공 :A Moving Target
새로운 IT 요구 :A Fluid Environment
성공 요소 : Business Agility
Agility를 위한 전략
INDUSTRY
Integrat.. |
|
|
|
|
|
 |
|
| 롯데월드
마케팅전략
[ 목차 ]
1. 롯데월드 기업소개
2. 테마파크 산업분석
3. 시장 상황 분석
1) COMPETITOR - 에버랜드
강점
약점
서비스 마케팅
2). COMPANY
3). CUSTOMER
4. SWOT 분석
(1) Strength
1) 365일 다양한 이벤트와 각종 제휴할인
2) 높은 접근성과 많은 유동인구
3) 계절이나 기후에 영향을 받지 않음
4) 롯데 계열사와 손쉬운 연계가능
(2) Weakness
1) 적은면적과 확장의 제한
2) 안.. |
|
|
|
|
|
 |
|
| M M Communcations
LG Tromm Styler
Since the introduction of electronic gadgets, the life of humankinds has been in a full of convenience. Now, people do not just look for the convenience but also their life-value. White-product market is also going through this as well. Having a new household gadget does not anymore mean of a new convenience - it a representation of their li.. |
|
|
|
|
|
 |
|
| 경영이론의 변천(변화) 과정
목차
* 경영이론의 변천 과정
Ⅰ. 합리성의 추구
1. 20세기 이전의 경영관리
2. 과학적 관리법
1) 계획과 집행의 분리
2) 과업관리
3) 기능식조직
3. 관료제
1) 등장배경
2) 합리적-합법적 모델
3) 관료제의 특징
4. 포디즘
1) 포드의 기업관
2) 포드시스템
3) 위기
Ⅱ. 인간성의 추구
1. 인간관계론
1) 이론의 개발 계기
2) 인간관계론의 의미
3) 비판
2. 행동과학
1) X.. |
|
|
|
|
|
|
|
