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현대자동차,현대자동차마케팅전략,현대자동차분석,영어마케팅,영문마케팅,영문마케팅사례,현대자동차영문마케팅
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HYUNDAI
HYUNDAI
Summary of Previous Analysis
-Proposal
1) Why we choose Hyundai Motors
2) Expected Benefits
-Analysis Stage I
1) External/Internal Environment
2) SWOT Analysis
3) Marketing
- Analysis Stage II
1) Outcome from R D Operation’s
IT + Automobile
↓
‘Smart Car’
Motive for Selecting
“Hyundai Motors”
: Current existing IT market (getting bigger)
Expected Benefits
Helping drivers control the functions in the car
Environment
SWOT Analysis
TSWO
Primary and Support Function
To establish intimacy
between Hyundai and customers
User-customer Interface Requirements
Practical Insight
Toyota and Audi Verses Hyundai
-They all had similar IT system
-Only Hyundai interacted with people through Blue Link System
-BMW had front edge IT services and intelligent system
-To beat BMW, Blue Link System had to have its own features
BMW Verses Hyundai
HYUNDAI
Conclusion Stage
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현대자동차 기업분석과 중국진출 마케팅 SWOT,S.. |
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자동차산업분석,현대자동차,자동차산업현황,현.. |
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현대자동차 미국시장 마케팅 성공전략분석과 현.. |
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현대자동차 광고의 변천사,현대자동차 기업의 .. |
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미스터피자,미스터피자마케팅전략,미스터피자분.. |
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현대자동차 기업분석과 4차산업혁명 대응전략 /.. |
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스타마케팅,스타마케팅성공사례,스타마케팅실패.. |
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Consulting Report of NongShim,농심재무분석,.. |
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항공산업,해외항공산업,항공시장,항공산업사례,.. |
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현대자동차 글로벌경영전략과 마케팅사례분석및.. |
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현대자동차 경영전략분석과 마케팅전략과 현대.. |
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현대자동차마케팅전략,현대자동차분석,현대자동.. |
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이마트,이마트분석,이마트SWOT,이마트STP,이마.. |
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현대자동차 전략 성공사례 분석 및 현대자동차 .. |
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2013.05.02
34페이지
