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        | 아아팟터치 ipodtouch 마케팅 광고전략(영문레포트) |  
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        | iPod Touch3rd Generation 1. Company Competitor Analysis
 2. Developing Advertising Strategy
 3. Creative Plan
 4. Media
 Contents
 Best Global Brands
 
 2009 Apple 20th
 (source: interbrand)
 Power Brand
 
 IT Brand
 1. Company Competitor Analysis
 1. Apple
 Variable Product
 TV Ad- Big Bang
 Slogan  Idea Station
 Q2, Q5
 High Cost and High Quality
 TV Ad  So Ji-sub
 Slogan- My Digital Pride
 Similar Quality
 i-pod Touch need to provide additional value to customers.
 1. Company Competitor Analysis
 2. Developing Advertising Strategy
 Purchase
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