아아팟터치 ipodtouch 마케팅 광고전략(영문레포트)

iPod Touch3rd Generation
1. Company Competitor Analysis
2. Developing Advertising Strategy
3. Creative Plan
4. Media
Contents
Best Global Brands

2009 Apple 20th
(source: interbrand)
Power Brand

IT Brand
1. Company Competitor Analysis
1. Apple
Variable Product
TV Ad- Big Bang
Slogan Idea Station
Q2, Q5
High Cost and High Quality
TV Ad So Ji-sub
Slogan- My Digital Pride
Similar Quality
i-pod Touch need to provide additional value to customers.
1. Company Competitor Analysis
2. Developing Advertising Strategy
Purchase
....

[ppt/pdf]아아팟터치 ipodtouch 마케팅 광고전략(영문레포트)