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크리스피 크림 분석,던킨 도넛 분석,크리스피 크림 기업분석,크리스피 크림 마케팅전략사례,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p
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Krispy Kreme 소매 분석 보고서
목 차
Ⅰ. 서론
Ⅰ-1 선정배경 및 연구목표 ··················································· 3
Ⅱ. 본론
Ⅱ-1 기업소개 ····································································· 4
가. 크리스피 크림 분석 ····························································· 4
나. 크리스피 설립 및 연혁 ························································ 4
다. 국내 크리스피 입점 및 연혁 ··················································· 5
라. 던킨 도넛 분석 ································································· 5
마. 던킨 국내 입점 및 연혁 ························································ 6
마. 매출액 분석/비교 ································································ 7
Ⅱ-2 시장분석 ···································································· 8
가. 업태분류 ······································································· 8
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2014.07.11
29페이지
