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항공업무론_진에어,항공마케팅사례,저가항공사경영전략분석,진에어경영전략,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p
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REPORT
항공사 분석
JinAir
목 차
● 서론
1. 항공사 기본정보 ······································································· 1
2. 항공사 연혁 ············································································· 1
3. 과제 목적 ················································································ 1
● 본론
1. 미션, 비젼 ··············································································· 2
2. 전략적 제휴 ············································································· 2
3. Product ··················································································· 3
4. Physical Evidence ···································································· 4
5. Promotion ··············································································· 5
6. Distribution (Place) ·································································· 6
7. People ···················································································· 6
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2014.07.11
22페이지
