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SM_엔터테이먼트,소녀시대,아이돌,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p
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International Business
SM Entertainment
Contents
Introduction
Domestic Global Entertainment Industry
The Success Case of international business in Japan
Country and Site Evaluation
Entry mode
Localization
How to succeed in U.S. market
Conclusion
Introduction
According to Nikei Business magazine…
“There is a common thing between Korean conglomerates (Samsung electronic and Hyundai Motors) and Girl’s generation. That is the global-oriented strategy from the beginning process of business with high degree of completion based on thorough readiness and effort.
-2010.9.27
Introduction
1995
2011
Domestic Record market share
Source: kocca (한국문화진흥원), 2008
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SM엔터테이먼트,기획사,한류,이수만,마케팅,브.. |
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SM엔터테이먼트,글로벌전략,한류,마케팅,브랜드.. |
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SM엔터테이먼트,한류,해외진출,성공전략,마케팅.. |
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SM엔터테이먼트,한류,이수만,연예기획사,마케팅.. |
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SM기업분석,한류,SM엔터테이먼트,마케팅,브랜드.. |
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소녀시대,소녀시대마케팅,한류,일본시장,마케팅.. |
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대중가요 의의(역사,사회문화,예술),대주가요의.. |
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아이돌,한류,마케팅,브랜드,브랜드마케팅,기업,.. |
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아이돌산업,한류분석,한류마케팅,마케팅,브랜드.. |
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아이돌,일본시장진출,한류,마케팅,브랜드,브랜.. |
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JYP엔터테이먼트,JYP기업분석,한류,마케팅,브랜.. |
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한류,아이돌그룹,마케팅,브랜드,브랜드마케팅,.. |
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SM 소셜 마케팅 분석, SM엔터테인먼트,SNS마케.. |
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SM엔터테인먼트 마케팅 전략분석과 SM엔터테인.. |
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2013.05.09
23페이지
