SM_엔터테이먼트,소녀시대,아이돌,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p

International Business
SM Entertainment
Contents
Introduction

Domestic Global Entertainment Industry

The Success Case of international business in Japan
Country and Site Evaluation
Entry mode
Localization
How to succeed in U.S. market

Conclusion
Introduction
According to Nikei Business magazine…

“There is a common thing between Korean conglomerates (Samsung electronic and Hyundai Motors) and Girl’s generation. That is the global-oriented strategy from the beginning process of business with high degree of completion based on thorough readiness and effort.

-2010.9.27
Introduction
1995
2011
Domestic Record market share
Source: kocca (한국문화진흥원), 2008
....

[pptx/pdf]SM_엔터테이먼트,소녀시대,아이돌,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p