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경영전략-스타벅스커피마케팅,커피산업,커피시장,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p
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STARBUCKS
Coffee
“ For better community ”
“If you don’t have a strategy you will be . . . part of somebody else’s strategy”
- Alvin Toffler -
Copyright Cavaliers 2009 All right reserved
Contents
Issue Definition
Environment Analysis
Strategy Options
Conclusion
Action Plans
Copyright Cavaliers 2009 All right reserved
Title
Issue Definition
Copyright Cavaliers 2009 All right reserved
Changing Problems
In order to get larger Company’s size
What are going to be come out in the Future
= Pre-matured Stage
= Competitors
= Social Duties
= Relationship
Need another driver
to maintain success
Copyright Cavaliers 2009 All right reserved
Hot Issues
◎ Rebuild the relationship with customer
◎ Have more partnership through all employees
◎ Find what it takes to win in market place
Copyright Cavaliers 2009 All right reserved
Humane Growth, All we want
Title
Environment
Analysis
Copyright Cavaliers 2009 All right reserved
About Company
STARBUCKS
Coffee
Found in 1971
Purchase 2% of coffee beans
Mo
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커피전문점시장현황,국냐외커피브랜드시장,카페.. |
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스타벅스 커피의 글로벌 경영전략과 성공요인 |
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스타벅스 기업분석,스타벅스 커피시장,스타벅스.. |
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글로벌경영,스타벅스 카페베네 글로벌화 전략,.. |
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커피산업실태,커피가격,브랜드마케팅,서비스마.. |
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스타벅스,커피시장,커피산업,한국시장진출,마케.. |
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커피믹스시장,커피믹스마케팅,글로벌마케팅사례.. |
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카페베네경영전략,카페베네성공사례,한국커피시.. |
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2013.05.03
33페이지
