경영전략-스타벅스커피마케팅,커피산업,커피시장,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p

STARBUCKS
Coffee
“ For better community ”
“If you don’t have a strategy you will be . . . part of somebody else’s strategy”
- Alvin Toffler -
Copyright Cavaliers 2009 All right reserved
Contents
Issue Definition
Environment Analysis
Strategy Options
Conclusion
Action Plans
Copyright Cavaliers 2009 All right reserved
Title
Issue Definition
Copyright Cavaliers 2009 All right reserved

Changing Problems

In order to get larger Company’s size
What are going to be come out in the Future

= Pre-matured Stage
= Competitors
= Social Duties
= Relationship

Need another driver
to maintain success
Copyright Cavaliers 2009 All right reserved

Hot Issues
◎ Rebuild the relationship with customer
◎ Have more partnership through all employees
◎ Find what it takes to win in market place
Copyright Cavaliers 2009 All right reserved
Humane Growth, All we want
Title
Environment
Analysis
Copyright Cavaliers 2009 All right reserved
About Company
STARBUCKS
Coffee
Found in 1971
Purchase 2% of coffee beans
Mo
....

[ppt/pdf]경영전략-스타벅스커피마케팅,커피산업,커피시장,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p