코오롱스포츠(영문),영문마케팅,영문기업분석,영문,영문판,기업분석 영문

KOLON SPORT
CONTENTS
Introduction
External Environment Analysis I/O Model
Internal Environment Analysis R/B Model
SWOT Analysis Strategic Issue
Strategic Alternatives
INTRODUCTION
Company Profile
The reason why we choose ‘Kolon Sport’
4
Introduction- Market definition
Outdoor Market
FnC KOLON
Leading sportswear and fashion company

Launched its first outdoor brand KOLON SPORT in 1973

Collection of Korea’s most exclusive brands including KOLON SPORT, Jack Nicklaus, Elord, Head and 1492Miles
KOLON SPORT
Leading brand for outdoor market

Introduced mountaineering wear accessories in 1973

“Nature-loving”, “Human-powered”, “Non-competitive” and “Individual activity”

Second place in the market share, following The North Face

First place with respect to brand preference
Introduction- Profile
5
Why KOLON SPORT
Introduction
6
External Environment Analysis
[Industrial Organizational Model]
The General Environment
The Industry Environment M. Porter’s 5 Forces Model
The Competitive Environment
8
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[pptx/pdf]코오롱스포츠(영문),영문마케팅,영문기업분석,영문,영문판,기업분석 영문