마케팅전략

Principle of marketing
1
INDEX
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Trends of Cosmetics Industry
About
Shiseido
SWOT
Analysis
Marketing
Mix
Competitor
Analysis
BCG
matrix
STP analysis
82
Marketing
Strategies
Trends of
4
Trends of Cosmetic industry
1
High added value

Does enterprises producing
commodities for domestic markets

Flexible manufacturing system

Monopolistic competition

Oligopolistic market
5
Trends of Cosmetic industry
12
About Shiseido
2
Shiseido is the one of the world s
leading cosmetics companies.
7
About Shiseido
The fusion of Eastern and Western s intelligence and beauty
Global image creation
Global Shiseido
Graceful aging
Creative advertisement
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About Shiseido
3
Marketing mix
3
Product
Line extension (differentiation strategy) :
Targeting high-end market
= high-end market + low-priced market

diversity of products
10
Marketing mix(4P)
3
Price
....

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