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마케팅,트렌드,실버마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
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New trends in Silver marketing
Contents
Silver marketing Statistical evidence
The failure case of Silver marketing
Perception of silver marketing
Current case of silver marketing
Conclusion- Proposition in industry
Silver Marketing Statistical evidence
Silver Marketing
Source: LG Economy Research, 2010
Silver Marketing
Source: LG Economy Research, 2010
2011-April Trend in Marketing Team.7
Silver marketing means all marketing activities of selling or providing services objecting to the aged (approximately above 50 years)
Silver Marketing
Where silver market is, there is silver market
Preference for practical things
Comfortableness, Relaxedness
Interest in goods on health
Interest in memorial things rather than something new
The characteristics of silver generation
1955~1963 birth
New second life, economic force
Future oriented, rationale
Soaring of new silver generation
Marketing functions capitalize on these characteristics of silver generation
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마케팅관리_실버 매니지먼트,마케팅,브랜드,브.. |
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아웃도어시장,K2,네파,노스페이스,밀레,마케팅,.. |
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실버 마케팅의 의미와 발전 배경 |
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서비스마케팅사례,마케팅,브랜드,브랜드마케팅,.. |
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마케팅관리-실버산업,실버마케팅,서비스마케팅 |
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도브,시장분석,마케팅전략,마케팅,브랜드,브랜.. |
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실버 마케팅의 전망과 포인트 |
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삼성노블카운티의 성공사례,노블카운티,삼성노.. |
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실버세대,액티브시니어의트렌드,액티브시니어의.. |
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베이커리산업,뚜레주르,파리바게뜨,마케팅,브랜.. |
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2013.03.28
32페이지
