마케팅,트렌드,실버마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

New trends in Silver marketing
Contents
Silver marketing Statistical evidence
The failure case of Silver marketing
Perception of silver marketing
Current case of silver marketing
Conclusion- Proposition in industry
Silver Marketing Statistical evidence
Silver Marketing
Source: LG Economy Research, 2010
Silver Marketing
Source: LG Economy Research, 2010
2011-April Trend in Marketing Team.7
Silver marketing means all marketing activities of selling or providing services objecting to the aged (approximately above 50 years)
Silver Marketing
Where silver market is, there is silver market

Preference for practical things
Comfortableness, Relaxedness
Interest in goods on health
Interest in memorial things rather than something new

The characteristics of silver generation

1955~1963 birth
New second life, economic force
Future oriented, rationale

Soaring of new silver generation
Marketing functions capitalize on these characteristics of silver generation
....

[pptx/pdf]마케팅,트렌드,실버마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p