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hyundaicard
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In Korea, up to the first half of this year(2011)
Its total amount = about 112,300,000
5 per Economically Active Population
CREDIT CARD
One of the most popular
means of payment
1.
Intro
Credit Card Industry
GOAL
‘Credibility’
between the PEOPLE and the COMPANY
: Brand Image related to credibility of the
corporation is a substantial factor when
consumers choose credit cards.
DIFFERENCE FROM OTHER MEANS
Promote people to
Become their MEMBERS
CONSUME more
TARGET AUDIENCE
ECOMONICALLY
ACTIVE POPULATION
In their 20’s ~ mid 40’s
1.
Intro
Social/Online Media as a tool
for PR in Card company
1.
Intro
Social/Online Media as a tool
for PR in Card company
The Age of Market 3.0
Development of Social Network Service
① Expressive social media
→ share experience express opinion
② Cooperative social media
→ build collective knowledge as a PROSUMER
2. Social/Online Media is important
in the sense that it can provide and spread
- Experience
- Storytelling
1.
Intro
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2013.03.28
38페이지
