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IKEA,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
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CONTENTS
Ⅰ. About IKEA
Introduction
History
Ⅱ. The point
1. Environmental Analysis
2. STP Analysis
3. SWOT Analysis
4. 4P
5. Operational Strategy
Ⅲ. Conclusion1. Conclusions and Implications2. Think us
Ⅰ. About IKEA
1. Introduction
The world s largest furniture retailer
it was founded in 1943.
Ingvar Kamprad Elmtaryd Agunnaryd
As of October 2010, the chain has global 313 stores / 38counties in 2010,
most of them in Europe, North America, Asia and Australia.
Headquarters : Delft, Netherlands
A total of at least 15 openings or relocations are planned for 2010.
Logo
: logo describe nature, full or light and fresh air
: To create a batter everyday life for the many people
: Quality home furnishing products at affordable prices
Vision
Mission
2. History
IKEA was founded, they produced D.I.Y. concept furniture. Using catalog and showroom to reach many people
Entered into the first foreign store Norway market.
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IKEA 이케아 기업분석과 이케아 마케팅 4P,STP.. |
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IKEA의 글로벌전략,IKEA기업분석,IKEA마케팅전.. |
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서비스마케팅사례,마케팅,브랜드,브랜드마케팅,.. |
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도브,시장분석,마케팅전략,마케팅,브랜드,브랜.. |
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IKEA,이케아,기업분석,마케팅전략,마케팅,브랜.. |
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[ 이케아 중국진출 마케팅전략 PPT ] IKEA 이케.. |
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2013.03.27
26페이지
