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벤츠,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
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Mercedes-Benz
CONTENTS
Slogan
The best or nothing
Mercedes gives technology and safety
like no other brand in the world
Logo
Three-pointed star
The three-pointed star was supposed to symbolize Daimler’s ambition of universal motorization
“on land, on water and in the air”
One of the most popular trademark
Symbolize
the best safety, quality, comfort and fascinating style
History
Origins
- Karl Benz created the first automobile in 1886
Merger
- The first Mercedes was released in 1901
- The first Mercedes-Benz brand name was released in 1926 after a merger with Daimler
Auto Racing
- was introduced to the sport of auto racing in 1926
American Market
- made a deal to distribute the cars in the U.S. in 1958
Hybrid Car
- introduced its first line of hybrid cars in 2007
Mission statement
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벤츠 기업분석과 벤츠 마케팅 SWOT,STP,4P전략 .. |
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벤츠 경영 성공,실패 사례분석 # 벤츠 SWOT분석.. |
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현대자동차와 메르세데스 벤츠 글로벌전략과 마.. |
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아웃도어시장,K2,네파,노스페이스,밀레,마케팅,.. |
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서비스마케팅사례,마케팅,브랜드,브랜드마케팅,.. |
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[벤츠 마케팅 PPT] 벤츠 기업전략과 마케팅 SWO.. |
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쿠쿠_마케팅,마케팅,브랜드,브랜드마케팅,기업,.. |
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벤츠 마케팅 |
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벤츠 기업소개 및 역사와 특징소개, 경영전략분.. |
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벤츠의 기술경영 사례 |
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도브,시장분석,마케팅전략,마케팅,브랜드,브랜.. |
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오감마케팅,브랜드디자인,마케팅,브랜드,브랜드.. |
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베이커리산업,뚜레주르,파리바게뜨,마케팅,브랜.. |
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시장세분화마케팅,마케팅,브랜드,브랜드마케팅,.. |
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2013.03.23
38페이지
