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| 케빈린치가 활동할 때의 시대적 상황은 기능주의에 대한 비판이 일어나고 한계와 그 대안이 절실히 요구될 때였다. 루이스 설리번의 “형태는 기능을 따른다” 꼬르뷔제의 “주택은 살기 위한 기계 “ 등의 선언으로 기능주의는 전성기를 맞게 되지만 곧 한계에 부딪힌다.
1장 : 도시환경의 이미지
2장 : 3개의 도시들
3장 : 도시이미지와 요소들
4장 : 도시 형태
5장 : 새로운 스케일
도시이미지와 요소들에서.. |
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| * 이미지의 구성 요소
1.Path (도로) - 도로는 방향성과 영속성을 가져야 한다.
Paths란 관찰자가 일상적으로, 우연히, 또는 지나갈 가능성이 있는 길줄기를 뜻한다. 가로, 산책로, 운송로, 운하, 철도 등이다. 많은 사람들에게 이것들이 지배적인 이미지 요소로 되어 있다. 사람들은 그것을 통해 이동하며 도시를 관찰한다. 그리고 이러한 paths를 따라 그 밖의 환경적인 요소들이 정렬되고 관련되어지는.. |
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ceo ( 14Pages ) |
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| 1. CEO
Hi My name is LEE HAN HO. I m in charge of CEO in our company.
I m gonna talk about what is a flea market.
Flea market is new concept of market. We planned our business for improvement of region s image and revitalization. Our business is quite different with other common market. It is made by participation of people. So it is a very important role to create cultural.. |
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포스코,소비자행동론,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p ( 25Pages ) |
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| 소비자행동론
Contents
Reasons for selecting
Introduce
정 관 장!
Reasons for selecting
Introduce · Reasons for selecting · The Point · Conclusion
Advertisement
Environmental marketing
Social contribution
Success of develop to positive image !
정 관 장!
POSCO Introduction
Introduce · Reasons for selecting · The Point · Conclusion
Type of industry : Steel industry
Date of Fo.. |
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Heineken마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p ( 12Pages ) |
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| Principles of Marketing
[Team Project]
1. Why we choose Heineken
A primary factor is Heineken s Wonderful, and Beautiful social marketing video that charmed our team members. No interest in football couldn t even know to me, imprinting positive corporate image as just achieved by video social marketing is not an exaggeration to say that I think. Because of fresh corporate i.. |
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| 커피 루카 마케팅사례 보고서에 대해 기술한 리포트 참고자료입니다.
marketing strategy for increasing market share of looka
objective company & competitor analysis swot analysis segmentation & targeting positioning 4p mix action plan budget
raise the market share up to 25% by the second quarter of 2014.
* namyang ceo ung-kim said “increase market share 30% by 2013”,.. |
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| 스타마케팅 성공사례,실패사례
Contents
01. Introduction
Introduction
Part 1
Advertising
Advertising is a form of communication used to encourage or persuade an audience to continue or take some new action
[Definition]
광고
CONCEPT
Harmony -] advertising effect
Introduction
Part 1
When Advertising models and advertising products make a harmony, The effect of advertising is be.. |
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브랜드관리,레고,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p ( 14Pages ) |
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| A cultural perspective on corporate branding
Chapter 1.
- The Case of LEGO Group
Majken Schultz and Mary Jo Hatch
A FRAMEWORK FOR CORPORATE BRANDING
* Strategic vision
* Organizational culture
* Stakeholder images
* Identity
** Successful corporate branding
The Cycles of corporate branding
Cycle 1
Stating
Cycle 2
Organizing
Cycle 3
Involving
Cycle 4
Integrating
“Who are we as.. |
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| 2011년 6월에 출시을 했읍니다
블랙박스의 신기술을 적용을 했읍니다
*1.3 million pixel high performance camera is loaded.
*Smooth high-definition video at 30 frames a vision of the Week and of the Night
Sharper image quality
*Permanent recording
Not only driving but also parking, all operation is recorded.
*Emergency recording
At a impact or event occurrence, the emergency r.. |
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| CONTRACT
This contract is made on ___, 20___ between the parties ___ of
(name)
___, city of ___, in the state
(address)
of___ and ___, of ___,
(name) (address)
city of ___, in the state of ___.
The parties above agree to all the conditions and obligations as follows:
1.
2.
3.
This Contract may not be modified in any manner unless it is present.. |
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| Decentralization
* Case Analysis *The administrative capital relocation (Sejong-city) Jeju Special Self-governing Province
INDEX
Ⅰ. Introduction
1. The meaning of Decentralization
2. The reason why we decentralize
3. Presidential Commission for Decentralization (지방분권촉진위원회)
Ⅱ. Case Analysis 1 - The administrative capital relocation (Sejong-city)
1. Introduction of.. |
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| CONTRACT
This contract is made on , 20 between the parties of
(name)
, city of , in the state
(address)
of and , of ,
(name) (address)
city of , in the state of .
The parties above agree to all the conditions and obligations as follows:
1.
2.
3.
This Contract may not be modified in any manner unless it is presented in writing and is signed by .. |
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| About 3 500 dwellings/year
By 2000 560 000 inhabitants
By 2025 620 000 inhabitants
Housing Development Areas in Helsinki 2000 - 2025
Land use will be changed
Development area (under construction)
New development area (construction starts by 2010)
Vuosaari
Malmi
Herttoniemenranta
Arabianranta
Viikki
Kalasatama
Ruoholahti
Pikku-Huopalahti
Jatkasaari
The extension of the Center.. |
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| City of Angel, Bangkok
2
Jisun Seo
content
Introduction_ Thailand
Location
: Middle of East Asia
Area : 513.115km2
Population
: 62,000,000 people
Religion : Buddhist
State Type
: Constitutional monarchy
Language: Thai
3
Jisun Seo
Introduction_ Bangkok
Thailand s Official Name..
capital
Area
: 1,565 ㎢
Bangkok metropolitan
Population
: 8,160,522 people (2007)
2.. |
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| Research On Korean Event Marketing
Content
New Challenges the locality
overall flow of presentation
REVIEW OF THE LITERATURE
BCG model for the local festivals
Type of the local festival
Change of Environment for the Locality
Key to the success
World-famous festivals
Importance of local festivals
INTRO
Body
Conclusion
Introduction Change of Environment for the Locality
Introd.. |
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