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광고판촉,커피시장분석,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p ( 21Pages ) |
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| ACAFERA
3C Analysis
SWOT Analysis
3. Segementation
Targeting
Positioning
4. IMC Strategy
Table
of
Contents
목차
- (2009년 기준)
자료제공 - 제일기획
커피 시장 현황
3C Analysis
SWOT Analysis
STP
Segmentation
Targeting
Positioning
IMC Strategy
ATL
BTL
경쟁사 분석
3C Analysis
SWOT Analysis
STP
Segmentation
Targeting
Positioning
IMC Strategy
ATL
BTL
Consumer Analys.. |
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| 빨래엔 피죤
INDEX
연구 목적
피죤 3C 분석
피죤 마케팅 분석
-SWOT 분석
피죤 마케팅 전략
피죤 마케팅 프로그램
피죤 IMC 전략
피죤 광고 전략
피죤 광고컨셉
크리에이티브 주제
설득기법 적용
결론 (한계점,시사점)
참고문헌
섬유유연제 시장에서 피죤이 압도적 1위다
업계 점유율 2위
purpose
analysis
strategy
01
persuasion
conclusion
02
03
01
피죤 3C 분석
고객분석 1:1 심층면접
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빙그레 바나나맛우유 광고 분석,재포지셔닝 사례,광고마케팅전략성공사례,이미지광고,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p ( 28Pages ) |
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| 빙그레 바나나맛우유광고 분석
Contents
marketing strategy
Types of strategies
Strategic models
Real-life marketing
1 .제품소개
-바나나맛 우유
-경쟁사 브랜드
2. 광고 감상 및 소개
3. 광고 목표 및 전략
4. 광고 분석
5. 종합평가 및 제언
제품 소개
*1974년 6월 출시, 올해 출시 39주년을 맞는 빙그레 바나나맛우유
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| . THE ENVIRONMENT
Intro
The protection of global resources is controversial because the development of an advanced industrial society involves the exploitation of natural resources to produce goods and services for world market.
-So, how can we balance the resource needs of industrial society with the natural environment
The Tragedy of the Commons
This parable shows how m.. |
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| MUJU RESORT
Renaming Project
CONTENTS
01. Background Direction
02. Market Trend Analysis
Market Analysis
Company Analysis
Competitor Analysis
Consumer Analysis
Target
03. Brand Naming Strategy
Brand Name Analysis
Naming Spectrum
Positioning Map
Concept
Keywords
Naming Direction
04. Naming Candidates
05. Consumer Survey
06. Final Recommendation
Background Directi.. |
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| Pricing Strategy of Radypass
Index
Radypass’s
Pricing Goal
Cost Structure
1.Up Front Cost
2. Product Cost
Pricing Strategy
Dynamic Pricing
Pricing Models
Expected Effects
on each Stakeholder
Pricing Goal
Cost Structure
Reference System
[Hi-pass System]
: Highway Tollgate Payment system
based on WIRELESS NETWORKING
: Approx. 35,000,000 USD
to cover metropolitan.. |
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| iPod Touch3rd Generation
1. Company Competitor Analysis
2. Developing Advertising Strategy
3. Creative Plan
4. Media
Contents
Best Global Brands
2009 Apple 20th
(source: interbrand)
Power Brand
IT Brand
1. Company Competitor Analysis
1. Apple
Variable Product
TV Ad- Big Bang
Slogan Idea Station
Q2, Q5
High Cost and High Quality
TV Ad So Ji-sub
Slogan- My Digital Pri.. |
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| G20와 여수세계박람회 광고 사례비교
목 차
행사개요
Objective / Budget 비교
Message Decision 비교
Media Decision 비교
G20와 여수박람회 Evaluation
행사개요
Advertising Objective / Budget
Advertising Objective / Budget
여수엑스포 홍보전략에 적용한 구매준비단계 및 단계별 홍보전략
Advertising Objective / Budget
Affordable Method + Objective and Task Method
Message Decisions
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| KIA MOTORS
Title
Collapse Of KIA MOTORS
Recent KIA MOTORS
K5 Advertisement
Marketing Strategy
Consumer Change in Perception
47
Contents
Title
Collapse Of KIA MOTORS
Recent KIA MOTORS
K5 Advertisement
Marketing Strategy
Consumer Change in Perception
47
Contents
Introduce Of KIA MOTORS
History Of KIA MOTORS
(After 2008)
Design Of The Worst
Credos
Abella
Shadow Of Hyun-Dai
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| G-STAR
Contents
Target Public
S.W.O.T Analysis
Strategies Tactics
Media Planning
ⅠⅣ
Introduction
International Game Show G-STAR
Game Show Trade, All-Round
Place : BEXCO, BusanScale : 35,430㎡Host : Ministry of Culture, Sports and Tourism Busan Manager : KOCCA Busan IT Industry Promotion Agency
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자폐아의 사회성 발달을 촉진하기 위한 교수전략*
Instructional Strategies for Improving Social Competence of Children with Autism
[숨은설명:시작]
[숨은설명:끝]
<초 록>
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| INDEX
Introduction
I. The reason why we chose this brand
Body
II. Analysis of the external environment
1. Market Analysis
2. Competitor Analysis
III. Analysis of the internal environment
1. Market segmentation, targeting, positioning (STP)
2. 4P Analysis of Cold Stone
3. Customer Features of Cold Stone
4. Problems Related to 4P Strategy
IV. SWOT Analysis
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| Coke Global Marketing
코카콜라와 펩시콜라의 글로벌 마케팅
Contents
회사소개
마케팅 전략
해외진출사례
향후전망
보틀링 [Bottling]
CocaCola
1
200
1886
35,100,000,000
st Brand power
Over Countries
Since
$
본사
Atlanta
Marketing Strategy
1. 코카콜라 로고
Marketing Strategy
2. PPL 전략
3. 스포츠 마케팅 전략
Marketing Strategy
4. 병을 이용한 차별화 전략
5. 캐릭터 마케팅 .. |
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현대자동차,마케팅전략,현대차,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p ( 24Pages ) |
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| Global Business Today
Hyundai Motor Company
Table of Contents
Ⅰ. Introduction
1. Corporate History
2. Corporate Philosophy
3. Global R D Network
4. Manufacturing
5. Global Sales Network
Ⅱ. Analysis of Global Automobile market environment
1. Capacity of Global Automobile market
2. Automotive industry crisis (2008-2010)
3. Perspective change of the automobile .. |
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| CONTENTS
한샘기업 소개
한샘기업 비전
전략
Strategy Map
한샘기업 소개
01 부엌가구
02 인테리어가구
03 기기
04 생활용품
한샘기업 VISION과 전략
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