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| E -Mart
Context
Retail market
E Mart present location
The success factors
Analysis - STP/SWOT / 4P
Comparing with competitors
Suggestion
Retail Market
Consuming pattern- prefer old brand, large amount of consuming
→ prefer quality rather than brand, contain reasonable consuming sense.
E-Mart’s location
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| - Masstige, Luxury Good,
And the University Students
Consumer Behavior Team Project, 2009 Fall
* CONTENTS
Factors - Perception
Factors - Price
Definition Demography
Ⅲ
Factors Brand Personality
Ⅳ
Factors - Experiences
Ⅴ
Conclusion
VI
Consumer Behavior Team Project, 2009 Fall
[ Luxury good ]
As an University Student,
* Definition of LUXURYGOOD
Consumer Behavior Team Project, .. |
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| STP Marketing
Type of Market
Coffee consumers have different kind of requirements for coffee taste
Heterogeneous market
Type of Market
Coffee consumers have different kind of requirements for coffee taste
Heterogeneous market
Market Segmentation
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| 빨간 카레
contents
시장분석
3C분석
SWOT분석
대안제시
대안평가
Q A
……….
시장분석
카레전쟁의 시작- 웰빙식품으로 인식된 카레
시장분석
(단위 : 억 원)
오뚜기 그리고 CJ
시장분석
그러나 여전히 오뚜기의 강세
시장분석
3C분석
Company
3C분석
국내 최고 수준의 식품안전시스템
강한 연구개발(R D)
국내 뿐 아니라 해외로도 뻗어가는 식품 관련 대기업
정통 인도식 카레를 슬로건으로 내세워 2009년.. |
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커피시장,엔젤이너스,마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p ( 54Pages ) |
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| Background direction
01. Background Direction
02. Analysis
Market Analysis
Corporate Analysis
Competitor Analysis
Consumer Analysis
Swot 분석
03. Brand Naming Strategy
Target
Name Positioning Map
Concept
Keywords
Naming Direction
04. Naming Candidates
05. Consumer Survey
06. Final Recommendation
Analysis
Brand Naming strategy
Naming candidates
Consumer Survey
Fi.. |
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소비자마케팅,마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례 ( 14Pages ) |
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| ALL PRODUCER
FOR
ALL CONSUMER
What is the ‘PROSUMER’
The Representative Examples
- Simple PROSUMER
- Manufacturing PROSUMER
- Distributing PROSUMER
Complex PROSUMER
This is ‘PROSUMER’
Cause
Evaluation
Limit
Conclusion
Contents
What is the ‘PROSUMER’
‘Prosumer’ is both
the consumer who ‘USE’ product and service and
the producer who ‘CREATE’ them.
What is the .. |
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마케팅원론(AC닐슨),마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p ( 16Pages ) |
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| ACNielsen
Chapter 1 Introduce
Chapter 2 Maketing Research
Chapter 3 Consumer Panel Service
Chapter 4 Q A
ACNielsen
ACNielsen
1. Introduce
History
Nielsen Code
1. Introduce
Activities
1) 소매유통 조사 (Retail Measurement Services)
2) 소비자 마케팅 조사 (Customized Research Services)
3) 소비자 패널조사 (Consumer Penal Services)
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이마트 ( 44Pages ) |
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| image marketing of E-Mart
Prologue
Market-oriented mission
Marketing landscape
Marketing orientation
STP strategy
Every Day Low Price
Customer-Oriented
Echo E-mart
STP Strategy
Segmentation
Targeting
Demographic
-30-40대
-Housewives
-Couples having children
Geographic
-city with 150,000 ~ 200,000
-urban area
-place located around apartment complex
Targeting
Psyc.. |
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| 인구 통계적 특징에 따른 소비자의
주류 선택 행동에 관한 연구
- 충남지역 50개 외식업체방문 고객을 중심으로 -
A Study On Consumer's Alcohol Choice Behavior By The Population Statistical Characteristics
(Focus On The Consumer Who Visiting Chung-Nam
Province 50 Food-Service Industry)
김근종*1)
Kim, Kewn-Jong
[ABSTRACT]
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| MUJU RESORT
Renaming Project
CONTENTS
01. Background Direction
02. Market Trend Analysis
Market Analysis
Company Analysis
Competitor Analysis
Consumer Analysis
Target
03. Brand Naming Strategy
Brand Name Analysis
Naming Spectrum
Positioning Map
Concept
Keywords
Naming Direction
04. Naming Candidates
05. Consumer Survey
06. Final Recommendation
Background Directi.. |
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| 의 난제를 극복하는,
광고 크리에이티브 전략.
Index
Analysis
Strategy
Creative
- Brand
- Competitor
- Problem
- Consumer
- Strategy Market
- CBi
- Final Strategy
- Print
- BTL
Brand Analysis
Brand Analysis
Strength
Weakness
Threat
Opportunity
경쟁자
Competitor Analysis
지배적 점유율을 가진,
MAXIM
Problem
難題
Something New!
Opportunity
Strength
Weakness
Threat
Opportunity
커.. |
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사업 ( 18Pages ) |
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| F S
사업설명회
3D 신기술로
새로운 형태의
쇼핑 방법
Consumer
제휴 의류업체
주문
주문정보
배송
수수료
BCG-Matrix
차별적 집중화 전략
10대
20대
30대
40대
50대
60대
Fit Style
3D Technical
Skill |
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| Cultural Value
in Advertisement
What kind of value is most important
Contents
Intro
Definition of Concept
Case Study [advertisement]
Discovered Result Suggestion
Many people
Decide to purchase
by advertisement
Marketers can not maximize their profit without consideration of factor affecting consumer behavior
Cultural Value is most important factor affecting consum.. |
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| Slide to unlock
consumption of Apple
Contents
1. introduction
2. Analyze in-depth selected Apple, why you select that Apple
3. Which subculture group in Korea consumes that Apple you
have selected more and why
4. Examine consumption symbolism of the Apple
5. What influence consumers’ purchasing decisions/ consumption
behavior
1 ) Why do we buy overseas products
1. Intr.. |
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마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot, ( 19Pages ) |
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| How to attract Ajumma into cinema
Final Project
Index
Introduction
Research Objective
Focus Group Interview
Survey research
Recommendation
Introduction
Research Objective
How they behave in terms of their leisure time
How they think about movies and movie theaters
Why they have a low usage rate
How we can improve
Focus Group Interview
Survey Research
Survey Resea.. |
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