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전체
(검색결과 약 22,732개 중 3페이지)
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| iPod Touch3rd Generation
1. Company Competitor Analysis
2. Developing Advertising Strategy
3. Creative Plan
4. Media
Contents
Best Global Brands
2009 Apple 20th
(source: interbrand)
Power Brand
IT Brand
1. Company Competitor Analysis
1. Apple
Variable Product
TV Ad- Big Bang
Slogan Idea Station
Q2, Q5
High Cost and High Quality
TV Ad So Ji-sub
Slogan- My Digital Pri.. |
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| Proposal Of Rental car Business
Based on Smart Grid
Content
1-1. Why did we select this topic
Not long ago Korea experienced massive electrical failures caused by the outage of power demand. Many systems fell apart without a supply of electricity, such as hospital, factory, traffic signals and so on.
It let us know that what an important agent the electricity is in the life .. |
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| EVERYTHING OF
Social Commerce
[Contents]
Ⅰ. Introduction
1. What is Social Commerce
2. Social Commerce System
1) Social Commerce connected with SNS
2) Group Purchasing Social Commerce
3) Direct Sales Social Commerce
4) Promotion Social Commerce
3. Comparison of Social Commerce in Korea and Foreign Country
Ⅱ. Body
1. Social Commerce as New paradigm
2. Business model of Soc.. |
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| -Apple-
Ⅰ. Introduction
1. Summary
Apple Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company s best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad.
Name
Apple Inc.
Industry
Computer hardware, software / Consumer electronics /.. |
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| Zara
1. Introduction of ZARA
(1) Concept of SPA and Fast fashion
SPA which stands for Specialty store of Private label Apparel came into the world in 1987. When America s apparel brand GAP took over Banana Republic in 1987, people started to call their business status as Specialty Store Retailer . A SPA controls over plan, production, distribution, and retailing and throug.. |
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| Table of Contents
I. Introduction
A. Background
B. Chronology
II. Business Environment Analysis
A. Internal Analysis
B. External Analysis
III. STP strategy
A. Segmentation
B. Targeting
C. Positioning
IV. SWOT
A. Strength
B. Weakness
C. Opportunity
D. Threat
V. 4Ps
A. Product
B. Price
C. Place (distribution
D. Promotion
VI. Evaluation
A. Survey
B. Interview
I. Introduction
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Contents
1. Introduction
1) Why do we choose this brand
2) Introduction to Jamba Juice
2. SWOT Analysis.
1) Strengths
2) Weaknesses
3) Opportunity
4) Threat
3. STP
1)Segmentation
2)Targeting
3) Positioning
4. 4Ps analysis
1) Promotion
2) Product
3) Price
4) Place
5. Strategies
1) Color Marketing
2) SPC Affiliates through Affiliate Marketing
3) SNS Marketing
4) Pr.. |
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| Marketing Analyze
목차
Ⅰ. CJ푸드빌 기업소개
1. History
2. Vision and Mission
3. Objectives or Goals
Ⅱ. CJ푸드빌 기업환경분석
1. Micro Environment
2. Macro Environment
Ⅲ. CJ푸드빌 SWOT 분석
1. Strength
2. Weakness
3. Opportunity
4. Threat
Ⅳ. CJ푸드빌 STP 분석
1. Segmentation
2. Targeting
3. Positioning
Ⅴ. CJ푸드빌 마케팅믹스 4P전략
1. Product
2. Price
3. Place.. |
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| Apple
Contents
1. About Apple
2. SWOT CASE
3. corporate strategy
4. Conclusion Recommendation
1. About Apple
Apple Inc.
Apple Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers.
The company s best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the i.. |
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| iPod Touch3rd Generation
1
1. Our Ad Objective message
I-pod Touch 3rd
Early Market → Growth
Objective
2
1. Our Ad Objective message
Message
Slogan : Whatever you want !
Just touch / I’m your genie and vivid dream /
We are your dream supporters
Target Audience
19-24 generation
Channel
TV, Internet, print ad
Place
Movie theaters, coffee shops, schools
3
2. Storyboard (TV a.. |
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| 모나미볼펜 마케팅전략
[Content]
1. Macro-environment
2. Market Analysis
3. 3C Analysis
company
competitor
customer
4. SWOT Analysis
5. KSF(Key Success Factors)
6. Marketing Goal
7. STP Analysis
1) B2B
2) B2C
8. Marketing Mix (4P)
1) Product
2) Price
3) Place
4) Promotion
Monami153 - The nation s ballpoint pen !
- May 1, 1963 Created for the first time
- 48 years o.. |
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| FACEBOOK MARKETING
● ● ● ● ●
1. 들어가며
2. 현재 마케팅상황
2.1 시장분석
2.2 소비자분석
2.3 경쟁자분석
2.4 SWOT 분석
3. 마케팅전략
3.1 마케팅이슈
3.2 시장세분화및 마케팅타겟
3.3 포지셔닝전략
3.4 마케팅믹스 4P전략
4. 예산
5. 활동계획
1. Executive Summary
Achive 50%
Marketshare.
Target is Twenties that use Smartphone for Cyworld
Trendy image differentation
Executive.. |
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| 그루폰 코리아
고객만족 증진위한 마케팅조사
Contents
그루폰
그루폰코리아
설문조사
그루폰코리아의 문제점
서베이분석
Groupon Global
History
Launched in 2008 in Chicago.
In 2010:
250 markets world wide.
35 million User.
Groupon Global
Financial part
Rejected Google offer
“What would it take $7billion $8billion Google’s got $30billion, which is a lot of cash, but when you’re ap.. |
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| Team Project
Korean Airline
Advertisement Campaign
[일본에게 일본을 묻다]
◈ Chosen Advertisement
Our chosen advertisement campaign is TV commercial, Internet banners and printed advertisements of Korean Airline. Our team has chosen this advertisement campaign because Korean Air s advertisement campaign actually has a series of advertising messages that are based on a single.. |
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| 신라면 Black.
Nongshim (Company introduction)
Market Analysis
SWOT Analysis
STP Strategy
4P Strategy
Problems (Failure Factors)
꼬꼬면 (Successful Competitor)
Contents
1. Nongshim
Company Philosophy
Nongshim
Contribute to public welfare through better products and services
Vision 2015
Nongshim
Global food company pursuing health and happiness with customers
History
Nongsh.. |
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