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화장품산업,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p ( 23Pages ) |
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| Contents
4C
VMS
STP
BCG도표
TOWS분석
마케팅 시스템
제품전략
커뮤니케이션/제안 방향
“화장품에 무엇을 넣는가도 중요하지만,
무엇을 넣지 않느냐도 중요하다.”
Fresh Promise from ZENISWELL
4C Company
Contents
4C
■ Company
■ Consumer
■ Channel
■ Competitors
VMS / STP
BCG도표
TOWS분석
마케팅시스템
제품전략
커뮤니케이션/ 제안방향
Zeniswell 제니스웰
코리아나 화장품의 자회사 2006년.. |
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| Examples of the marketing strategies of food manufacturers in Korea
1
contents
Paris Baguette
02
03
Ottogi
04
Maxim
01
Orion
05
Nongshim
Paris Baguette’s marketing strategy
The leading company of bakery market (단위:천원) (단위: 천원)
Price Strategy
The Nong shim Company’sMarketing Strategy
Ottogi
Marketing Strategy
- On markets the consumers usually pull the goods.. |
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| 신성건설 ‘미소지움’ New Brand Naming Project
Contents
01. Background Direction
02. Analysis
Market Analysis
Consumer Analysis
Competitor Analysis
미소지움 Analysis
03. Name Analysis
Name Analysis
Naming Spectrum
4. Brand Naming strategy
Target
Concept
개발 방향성
신규 브랜드 Positioning
5. Naming 후보안
6. 우수 후보안
01. Background Direction
무자년 부.. |
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| Consumer Behaviour
Table of Contents 목차
회사 LOGO
비전 미션
비첸향 소개
메뉴
보도자료
시장분석
경쟁사분석
외부환경분석
문제점 및 해결방안
LOGO
companySIGMA
VISION
MISSION
비첸향 美珍香 소개
㈜BCH KOREA
출처- jobkorea 기업정보
비첸향 메뉴
육포 - 슬라이스 포크, 칠리포크, 골든코인, 등
비첸향의 마케팅 보도자료
.... |
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SK뷰,네이밍마케팅,명품마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p ( 37Pages ) |
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| Re-Naming SK-View
CONTENT
1. Background Direction
2. Analysis
Market Analysis
Company Analysis
Competitor Analysis
Consumer Analysis
3. Brand Naming Strategy
Target
Name Positioning Map
Concept
Keywords
Naming Direction
4. Naming Candidates
5. Consumer Survey
6. Final Recommendation
Background Direction
1990년도에는 아파트는 주거의 의미 이외에는 다른 의미는 .. |
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마케팅_자라,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p ( 32Pages ) |
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| Contents
1. Environment Analysis
2. STP
3. Competitors
4. Marketing Strategies
5. Conclusion
Start!
Over supplier competition market
Consumer’s various of higher desire
1. Sensitive of fast fashion
2. The pursuit of personal style
3. Enjoy of culture life
So. Our concept is convergence fashion shop
Environment Analysis
Lead the fashion concept SPA( Specia.. |
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수미칩,마케팅전략,마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p ( 59Pages ) |
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| 秀美칩
01. Background Definition
02. Analysis
Market Analysis
Corporate Analysis
Competitor Analysis
Consumer Analysis
03. Brand Naming Strategy
04. Naming Candidates
05. Consumer Survey
06. Final Recommendation
CONTENTS
Background Definition
秀美칩에 대한 소비자들의 인식이 적음
秀美칩 : 秀(빼어날 수) , 美(아름다울 미)
누구나 쉽게 부를 수 있는 이름
가정에서 요리할 떄 .. |
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| M M Communcations
LG Tromm Styler
Since the introduction of electronic gadgets, the life of humankinds has been in a full of convenience. Now, people do not just look for the convenience but also their life-value. White-product market is also going through this as well. Having a new household gadget does not anymore mean of a new convenience - it a representation of their li.. |
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| Hey, wemakeprice!Wemakemarketing: 소셜커머스 시장에 있어서위메프가 갖추어야할 전략적 방안
What is Social Commerce
Situation Analysis
Consumer Analysis
Strategy Plan
Expect Effect
Contents
What is Social Commerce
Situation Analysis
Consumer Analysis
Strategy Plan
Expect Effect
Contents
What is
Social
Commerce
SocialCommerce
, 등의 소셜 네트워크 서비스(SNS)를 활용.. |
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| 아디다스코리아[ConsumerExperience] 온라인 고객 경험자기소개서
아디다스코리아에서 실현하고 싶은 고객 경험의 방향
저는 이를 하나의 UX언어로 통합하고, 고객이 '어디에서든 아디다스를 체감할 수 있는' 경험을 만드는 일을 하고 싶습니다.
저는 단순히 구매를 유도하는 것이 아닌, 브랜드 철학을 고객이 체감하고 행동으로 옮기게 만드는 온라인 고객 경험을 설계하고 싶습니다.
온라인 고객 경험설계.. |
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고객, 경험, 브랜드, 설계, 싶다, 온라인, 행동, 아디다스, 기반, 분석, 이다, 구매, 만들다, 콘텐츠, 생각, 프로젝트, 제품, 더, 데이터, 통해 |
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| Reverse-Positioned Marketing
1
- Face the main stream.
Contents
Introduction
Concept of Reverse Positioned marketing
Body
case in reverse positioned marketing
JetBlue Airways
IN-N-OUT Burger
IKEA
Google
Conclusion
Character, problems, solution and suggestion
234
Trends change rapidly
Compete intensely
5
is important!
But,
As they compete harder
they resemble each ot.. |
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게토레이,포카리,파워에이드,이온음료시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p ( 27Pages ) |
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| ‘게토레이’에 대한 관한 New Brand Naming Report
CONTENTS
01. Background Direction
02. Analysis
Market Analysis
Corporate Analysis
Competitor Analysis
Consumer Analysis
Summary
03. Brand Naming Strategy
Target
Name Positioning Map
Concept
Keywords
Naming Direction
04. Naming Candidates
05. Consumer Survey
06. Final Recommendation
01. Background Direction
스포츠 음.. |
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마케팅전략,마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p ( 15Pages ) |
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| CP사의 마케팅 전략
Contents
1. Analysis Issue
1) market
2) consumer
3) competitor
4) company
5) channel
2. Precision
1) Targeting
2) Positioning
3) Strategy
3. 국내시장
1) SBU
2) 카테고리 별 현황
3) 전략
Market
Market
Super premium
Professional
Value
고가
고급 기능성 제품
중 저가
기능성 제품
저가
일반 제품
1. Analysis Issue
Consumer
1. Analysis Issue
새 제품.. |
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| [ Strategic Managemet ]
Woongjin Thinkbig
CONTENTS
New Strategy
5
New Vision and Goals
4
1. Company Introduction
Vision
To be a Great company most people want to respect
Launching Middle School Home materials
Lecturing with both on-line off-line
channels
Entering E-Book Market
2. Vision and Goals
- Consumer Characteristics
- Strong consumer power
- Dae gyo, Je noung, Gu mon.. |
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| Marketing Strategies of Tobacco
Ⅰ. Description of Tobacco Marketing Issue
The presentation of tobacco as a consumer product can vary wildly across different countries and cultures. This distinction is especially evident when one compares South Korea to developed foreign countries such as Canada and the US. While tobacco firms in other developed countries try to actively cur.. |
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