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Ferrari,페라리,spa,마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p ( 42Pages ) |
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| FERRARI S.P.A.
Una famosa societa italiana
Contents
1. Introduction.
2. Marketing Mix.
3. SWOT Analysis.
4. STP Analysis.
5. Competitor Analysis.
6. Competitive Environment.
7. Conclusion.
What Is
Ferrari
Introduction
Introduction of Ferrari
Industry : Automotive
Products : Sports cars
Founded : 1947 (historical 1929)
Founder : Enzo Ferrari
Parent : Fiat Group
Ferrari is a.. |
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| 에이전시 계약서 (영문) 작성 서식입니다.
AGENCY AGREEMENT
본 계약서 Sample은 한국무역대리점 협회에서 표준 계약서로서 추천하는 것이나, 완벽한 것이라고는 할 수 없는 만큼 필요에 따라 적절히 수정하여 사용할 필요있음. 한국기업이 해외의 특정인에게 Agentship을 주고자 할 경우도 본 Sample을 참조하여 영문계약서 작성요령에 따라 작성할 수 있을 것임. 그러나 곳곳에서 매끄럽지 못한 표현.. |
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| TECHNICAL LICENSING AGREEMENT
TECHNICAL LICENSING AGREEMENT made by and between [the licensing company],a corporation organized and existing under the laws of the [Nation of the licensing company], having an office at [Address of LICENSOR](hereinafter referred to as LICENSOR); and [the licensed company],a corporation organized and existing under the laws of the Republic of.. |
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| Enron Case
OUTLINE
Introduction
Background
Financial Reporting Issues
Mark-to-Market Accounting
Off-the-Books Entities
Relatives and Doing Business
Discussion
INTRODUCTION
Incorporated in Oregon in 1985
World’s largest energy company (2001)
In Fortune Magazine’s 100 best companies to work for
Downgraded company’s debt to ‘junk’ grade and Enron files for bankruptcy (2001) Enr.. |
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맥카페_마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p ( 50Pages ) |
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| [Principle of marketing class]
Mc cafe’
Marketing plan
Contents
Executive summary
Mc cafe in Korea was launched in 2009
Mc cafe in America and Europe make big success.
But unlike this case, Mc cafe in Korea made only a little progress.
Executive summary
And, actually the favor is not different with the competitor.
Current
Marketing Situation
Market description
product revie.. |
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| OEM AGREEMENT
THIS AGREEMENT, made and entered into this ___day of ___, 1997, by and between___(BUYER),a California corporation, and XXXX CORP.(ABC),a corporation of the Republic of Korea
WITNESSETH:
Whereas BUYER has developed, manufactures and sells Disk Dirves;and
Whereas BUYER desires to enter into a manufacturing arrangement with a party capable of providing wi.. |
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| LICENSE AND TECHNICAL ASSISTANCE AGREEMENT
외국(일본)의 ABC사가 한국의 XYZ에게 특정 기술을 공여(제공)하는 계약서로서, 기술수출자인 ABC사의 입장에서 작성된 것임. 따라서, 기술수출을 추진하는 한국기업의 경우라면 별다른 수 정없이 sample로서 사용할 수 있을 것임. 그러나, 이하에서는 기술도입자인 XYZ사의 입장에서 검토해 보기로 함.
This Agreement made and entered into this 1st day o.. |
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마케팅전략-콜라,펩시,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p ( 44Pages ) |
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| Cola Wars Continue
Strategic Management
Coke and Pepsi
Contents
1. History of Cola Wars
2. Case summary
-5 forces model of CSD Industry
-Non-Price Competition
-Differentiation Strategy
3. Suggested questions
4. Extra questions
5. Q A
Part 1
History Of Cola Wars
History
Early history
1886
1892
1898
1899
1920
1923
Developed by John Pemberton
First bankruptcy
Developed.. |
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General Motors
목차
1. GM의 소개 및 연혁
2. GM의 선정동기
3. GM 실패 원인
3.1 내부적 요인
3.2 외부적 요인
4. 위기 후의 GM
4.1 변화된 GM
4.2 GM의 현재 상황
4.3 현재 상황에 따른 대안
5. 최종 시사점
6. 참고 문헌
1. GM의 소개 및 연혁
Be passionate about designing, building, and selling the world s best vehicles. 이는 현재 GM(General Motors Corporati.. |
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| 특정기술지원계약서(LICENSE AND TECHNICAL ASSISTANCE AGREEMENT) 영문판입니다.
LICENSE AND TECHNICAL ASSISTANCE AGREEMENT
LICENSE AND TECHNICAL ASSISTANCE AGREEMENT made by and between [the American Widget Co.,]a corporation organized and existing under [the laws of the State of New York, U.S.A], having an office at [150, 51st West, New York, N.Y.,U.S.A.] (hereinafter referr.. |
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| (수출계약서 예시)
ABC CO., LTD
Address Cable :
Telex :
Tel :
Fax :
SALES CONTRACT
ABC CO., LTD., as seller, hereby confirms having concluded the sales contract with you(your company), as Buyer, to sell following goods on the date and on the terms and conditions hereinafter set forth. The Buyer is hereby requested to sign and return the original attached.
MESSR.. |
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| Air CANADA
Contents
Company Introduction
10 Financial Numbers
5 Key Ratios
Conclusion
1234
Company Introduction
Air Canada is...
Canada s largest full-service airline.
A founding member of the Star Alliance® network.
Able to offer its customers access to approximately 1,160 destinations in 181 countries.
Connecting Canada and the world.
Mission
Value
Vision
Building loyal.. |
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| Agency Agreement
This Agreement (“the Agreement”) is made this [first day of June 2000], by and between X Inc.(“Agent”),a corporation duly incorporated under the laws of the Republic of Korea with its principal place of business at 000 Samsungdong, Kangnamku, Seoul, Korea and [Y Co., Ltd.](“Company”),a corporation duly incorporated under the laws of [the state of New York,.. |
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| Agency Agreement
This Agreement (“the Agreement”) is made this [first day of June 2000], by and between X Inc.(“Agent”),a corporation duly incorporated under the laws of the Republic of Korea with its principal place of business at 000 Samsungdong, Kangnamku, Seoul, Korea and [Y Co., Ltd.](“Company”),a corporation duly incorporated under the laws of [the state of New York, U.. |
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| vs
Contents
Why Kodak
Story
Rise of Kodak Empire.
Birth of the small town, Fuji.
Digital typhoon approaching.
They made a roof to protect their hometown.
Fallen of Kodak Empire.
Survival of Fuji.
Behind story
Same appearance, different result.
Why king of Kodak empire couldn’t think like king of Fuji.
Moral of story
Q A
Q. Why Kodak Fuji
How can firms react to disruptive in.. |
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