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전체
(검색결과 약 2,441개 중 13페이지)
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구글마케팅,온라인마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례, ( 32Pages ) |
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| Evolution of Blogs as a Credible Marketing Communication Tool
* Purposes
Evolution of Blogs as a Credible Marketing
Communication Tool
This case study takes into preview the increasing
influence of blogs, its evolution and adoption for marketing communication purposes
This case study discusses several stumbling instances of marketers in the blogsphere
A reality check of the.. |
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| Global Marketing
성공사례
- 삼성전자’s case -
Index
전세계 공통
경쟁우위 적용
표준화
현지화
Global Marketing 수행절차
현지 환경 고려
현지화 마케팅 창조
업종
주요산업
매출액
해외진출현황
전자제품, 통신, 반도체 등
문화마케팅
2007년 이전 명소 마케팅
[베르사유 궁전 로드쇼]
[박물관 후원]
2010년 이후 프리미엄
2007년 이후 체계적 전술
2007년 이전 명소 마케팅
문화마케팅
2007년 이.. |
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| 신라면 Black.
Nongshim (Company introduction)
Market Analysis
SWOT Analysis
STP Strategy
4P Strategy
Problems (Failure Factors)
꼬꼬면 (Successful Competitor)
Contents
1. Nongshim
Company Philosophy
Nongshim
Contribute to public welfare through better products and services
Vision 2015
Nongshim
Global food company pursuing health and happiness with customers
History
Nongsh.. |
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| Selection
Enterprise
Manufacture
SWOT
4P MIX
Result
STP
Marketing
선정동기
2. 시장분석
3. 성공 요인
4. 향후 시장 전략
Intro
T H E O R I G I N A L D I M C H A E
Selection
Enterprise
Manufacture
SWOT
STP
...
4P
Marketing
Result
T H E O R I G I N A L D I M C H A E
장독대
냉장고
김치
냉장고
Selection
Enterprise
Manufacture
SWOT
STP
...
4P
Marketing
Result
T H E O R I G I N A L D.. |
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하이네켄마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p ( 15Pages ) |
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| FINAL PROJECT
: Analysis of Current「Heineken」 and Suggesting New Marketing Program
Table of Contents
Ⅰ Executive Summary
Ⅱ Company Description
Ⅲ Strategic Focus and Plan
1. Values and Principles of Heineken
2. Goal of Heineken
3. Core Competency and Sustainable Competitive Advantage
Ⅳ Situation Analysis
1. Environment analysis
2. SWOT analysis
3. Competitors analysi.. |
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| Examples of the marketing strategies of food manufacturers in Korea
1
contents
Paris Baguette
02
03
Ottogi
04
Maxim
01
Orion
05
Nongshim
Paris Baguette’s marketing strategy
The leading company of bakery market (단위:천원) (단위: 천원)
Price Strategy
The Nong shim Company’sMarketing Strategy
Ottogi
Marketing Strategy
- On markets the consumers usually pull the goods.. |
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마케팅,브랜드,브랜드마케팅,기업,서비스,글로벌,경영,시장,사례,swot,stp,4p,싸이월드 ( 25Pages ) |
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| 의
실패와 대안제시
Prologue
Prologue
싸이월드 일촌 수
미니홈피 서비스 시작
싸이월드 매출
About Blog
Naver Blog
Market
Cyworld Blog
1999년
10억
214억
선정동기 Motive of Selection
Epilogue
출처- 디지털 타임즈, 2009.12.14
Prologue
About Blog
Naver Blog
Market
Cyworld Blog
Blog
보통
자유롭게
관심사
의 사람들이
자신들의
에 따라
글을 올릴 수 있는
웹 사이트
About Blog 사.. |
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| 드릴을 팔려면 구멍을 팔아라
Contents
Segmentation Target
Differentiation
Marketing 4P
도쿄 디즈니 리조트
Prologue
Prologue - 마케팅 뇌를 단련하라
판매인
고객
Marketing
마케팅은 회의실에서 일어나지 않는다!
Prologue - 마케팅 뇌를 단련하라
Chapter 1. Benefit
Chapter 1. Benefit
Chapter 2. Segmentation Target
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| 1984년 설립된 PC 제조 없체중간상인을 거치지 않는 직접 판매 형식
원하는 사양 선택을 통한 고객 욕구 충족
고객 맞춤형 1:1 마케팅
델컴퓨터의 고민 93년 설립 이후 최초로 적자 매출 위주의 전략을 버리고 고객위주의 전략 전환 고객의 다양한 욕구 충족을 위한온라인을 통한 주문생산 실시 중간유통과정을 생략한 직판모델을 통해고객이 원하는 제품을 제조, 직접 전달
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| Marketing Management
Final Summary Report
Reinforcement in Cafe bene s Positioning
Reinforcement in Cafe bene s Positioning
- Contents -
1. Introduction - Company Description : Cafe bene
2. Analysis for Reinforcing Positioning of Caffe bene
- Coffee Market Analysis
- Competition Market Analysis
- Consumer Analysis
- 4P Analysis
- SWOT Analysis
- STP Analysis
3. Rea.. |
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| KTF Possibility of no.2
Contents
Market analysis
SWOT analysis
Objective, Rationale
Theoretical evidence
Strategies
About KTF..
History of KTF
1996. Acquired PCS business rights
Held inaugural meeting of KTF Freetel Co. Ltd.
2001. KTF subscribers exceeded 10 million,
Signed merger agreement between KTF and KTI.COM
It has concentrated on the mobile E-commerce an.. |
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| 서비스 마케팅
Ch.2 Positioning Services in Competitive Markets
Contents
Focus Underlies The Search For Competitive Advantage
Market Segmentation Forms The Basis For Focused Strategies
Positioning Distinguishes A Brand From Its Competitors
Conduct Internal, Market, And Competitor Analyses
Use Positioning Maps To Plot Competitive Strategy
Competitive Positioning Can Be Change.. |
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마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례분석, ( 12Pages ) |
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| Marketing Environment
Contents
Marketing Environment
Definition
Smartphone
Environmental Changes
Smartphone Positioning
Apple
Nokia
LG
1. Definition
Marketing Environment
Companies
2. Changes in Mobile Phone
a. What is a Smartphone
Voice and SMS oriented
Poor multimedia performance
3rd party apps are unavailable
Support Wi-Fi, Bluetooth
Strong multimedia performance
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ceo ( 14Pages ) |
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| 1. CEO
Hi My name is LEE HAN HO. I m in charge of CEO in our company.
I m gonna talk about what is a flea market.
Flea market is new concept of market. We planned our business for improvement of region s image and revitalization. Our business is quite different with other common market. It is made by participation of people. So it is a very important role to create cultural.. |
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| 마케팅 Marketing
제품 가격 책정에 따른 마케팅 전략
product line pricing
optional - product price
captive - product pricing
by - product pricing
product bundle pricing
Introduction
Index
Conclusion
Demonstrate our subject
Main subject
Q A
Contents
Using the categories found in Table, find an advertisement that illustrates each of thestrategies.
Demonstrate why the advert.. |
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