IKEA,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

CONTENTS
Ⅰ. About IKEA
Introduction
History
Ⅱ. The point
1. Environmental Analysis
2. STP Analysis
3. SWOT Analysis
4. 4P
5. Operational Strategy

Ⅲ. Conclusion1. Conclusions and Implications2. Think us
Ⅰ. About IKEA
1. Introduction
The world s largest furniture retailer
it was founded in 1943.
Ingvar Kamprad Elmtaryd Agunnaryd
As of October 2010, the chain has global 313 stores / 38counties in 2010,
most of them in Europe, North America, Asia and Australia.
Headquarters : Delft, Netherlands
A total of at least 15 openings or relocations are planned for 2010.
Logo
: logo describe nature, full or light and fresh air
: To create a batter everyday life for the many people
: Quality home furnishing products at affordable prices
Vision
Mission
2. History
IKEA was founded, they produced D.I.Y. concept furniture. Using catalog and showroom to reach many people
Entered into the first foreign store Norway market.
....

[pptx/pdf]IKEA,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p