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대한항공,마케팅사례,기업분석,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
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Proposal of KOREAN AIR’s Advertisement Concept
Presentation Outline
The reason why we choose KAL’s
Advertisement
2. Problems of KAL’s Advertisement
3. Analysis of ASIANA’s Advertisement
4. Proposal to KOREAN AIR LINES
Why we Choose KOREAN AIR
1
Reason
2
KOREAN AIR advertisements
are known for using unique storytelling.
Reason
Let’s watch KAL’s Advertisement
3
Example
For life on a whole new scale
4
Example
KAL PR Ad Situation:
Audience Cannot Understand
5
Message is not connected with story
Situation
The Problems of KOREAN AIR’s Advertisement
Problem
6
MESSAGE Model
2. No KOREAN AIR’s color
Problem
7
Competition Analysis
Analysis
8
ASIANA has a Confidence!
Analysis
9
Proposal to KOREAN AIR
10
Proposal
Advertising Strategyand Creative Strategy
Proposal
11
Situation Analysis
Proposal
12
KAL PR Ad Situation:
Audience cannot Understand
Proposal
13
Message
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2013.04.26
31페이지
