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노키아기업분석,노키아마케팅전략,노키아한국시장실패,Nokia,Nokia기업분석
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The Nokia Way in Korea
목차
1. 노키아 기업소개----------------------------p.4
2. 노키아가 세계최고기업이 될 수 있었던 요인-------p.6
(1)외부환경적요인··································································p.6
(2)내부환경적요인··································································p.7
(3)인사조직측면의 성공요인····················································p.9
(4)문화 측면의 성공요인························································p.12
3. 노키아의 한국시장 실패----------------------p.14
(1) 한국시장내의 4P분석·······················································p.14
(2) 시장에서의 고객 needs를 따라 가지 못함···························p.15
(3) A/S 등 서비스의 비활성화················································p.16
(4) 개발과정에서 본사와 현지 생산업체(텔슨)과의
의사소통이 원활하지 못함················································p.16
(5) 통신방식의 차이······························································p.17
(6) 익스프레스 뮤직폰의 실패·················································p.18
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2013.04.26
35페이지
