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광고전략,광고종류(Cultural value),영문광고전략,영문광고
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Cultural Value
in Advertisement
What kind of value is most important
Contents
Intro
Definition of Concept
Case Study [advertisement]
Discovered Result Suggestion
Many people
Decide to purchase
by advertisement
Marketers can not maximize their profit without consideration of factor affecting consumer behavior
Cultural Value is most important factor affecting consumer behavior in these day.
Premium Trend
In
Advertisement
Development Direction
Figuring out
Recently ‘ Premium’
emerged as the
most important value
Starting Information research
Analysis the result of research
Comparing with our hypothesis
Group discussion
0000
1. Problem Statement :
Cultural value in Advertisement
focused on Premium Trend
about significant Impact on Consumer Behavior
2. Purpose of Study
How to Cultural value is reflected in advertisement
What is the impact to Consumer
Focus On :
Definition of Concept
Definition of Concept
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2013.04.26
29페이지
